Ignite Social Media

NOVEMBER 13, 2018

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape.

Trends 143

Trends Social Media UGC Authentication 143

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Social Media 107

Social Media UGC Policies Guidelines 107

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Curation 89

Curation Social Media Management Tools Social Media 89

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 95

Education Social Media Tips HootSuite 95

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Ignite Social Media

JUNE 5, 2019

Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels.

Case Study 107

Case Study Study Social Media UGC 107

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

Small Business 85

Small Business Social Media Strategy UGC 85

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Campaign 138

Campaign Social Media Social Media Management Team 138

Pixlee

APRIL 4, 2019

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Future Platforms.

Platform 69

Platform UGC Social Media Content 69

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

Engagement 112

Engagement UGC Facebook HootSuite 112

Ignite Social Media

SEPTEMBER 18, 2023

Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. Features like reposting, duets, and stitches make it easy for you to engage with UGC and repurpose it to tell your brand’s story. Of course, always get permission first when appropriate.

Brands 110

Brands Content UGC How To 110

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea. Is this true? The short answer is: no.

Engagement 73

Engagement Social Media UGC System 73

Convince & Convert

APRIL 20, 2015

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. This year, they’ve focused on Pinterest as the next opportunity for growth in the social media world.

UGC 60

UGC Brands Social Media Team 60

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

UGC 41

UGC Trends Marketing Curation 41

Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

Communities 78

Communities Social Media Community building Groups 78

Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account. Now, you’re probably wondering how to source UGC on Instagram.

Small Business 202

Small Business Instagram Platform How To 202

Jon Loomer

APRIL 20, 2022

Of course, it’s changed quite a bit since then and is difficult to find. Some examples: Social Media Examiner. Social Media Marketing. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago.

Advertising 199

Advertising Facebook Privacy UGC 199

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&#

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 125

Brands ROI UGC Authentication 125

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). triangles, rounded squares, ovals — you may not have any, but some do). No, definitely not.

Company 210

Company Brands UGC How To 210

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. But of course, make sure that your photos are cropped according to the TikTok format — vertical.

Strategy 175

Strategy Marketing Banking Influencer 175

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. The library put together some simple content to share on social, advertising a 100% off sale on all its books. . well, library.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Social Media 144

Social Media Strategy Organization Education 144

Buffer Social

NOVEMBER 13, 2023

Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code.  Of course, having a cult-like following of customers who delight in the bizarre certainly helps.  Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. Of course, the opportunities for beauty brands also signal just how competitive and cutthroat the space can be. View this post on Instagram.

Industry 101

Industry Social Media Hashtag Instagram 101

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Pixlee

DECEMBER 16, 2020

Kirkland’s homepage gallery spotlights holiday-oriented UGC from Instagram to inspire shoppers! Pro-tip: Seasonally relevant UGC is the gift that keeps on giving – even if the content you collect isn’t relevant this year, save it and use it next year. Organize a Social Media Contest. Provide Value To Your Audience.

Campaign 95

Campaign Instagram UGC How To 95

Sprout Social

OCTOBER 12, 2020

A content marketing funnel, of course, is only as good as its ingredients. In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion. . We need a complete content funnel optimized at each stage for conversion.

Content 141

Content Metrics UGC Conversation 141

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Ignite Social Media

OCTOBER 13, 2020

Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Too often brands or their agencies try to focus on “going viral” instead of using social media to drive real, meaningful business results. They of course won’t mention the harm they’ve done.

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). Ways to Reduce Bounce Rate with UGC. One of the ways to reduce bounce rate is user-generated content (UGC). Share UGC from your happy customers on your homepage and product pages!

UGC 52

UGC Content Metrics Apparel 52

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). No, TikTok isn’t just for teens anymore. Answer Tea.

UGC 139

UGC Hashtag How To Meme 139