article thumbnail

How UGC Creation Can Boost Your Brand

Keyhole.co

One big area of content is user-generated content (UGC). What is UGC, how can you use it to your benefit, and how do you find the people making it? What is UGC? The most important thing to note is that UGC creation is done by real people. The main groups you will find in the UGC creation sphere are: Customers.

UGC 52
article thumbnail

How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience. Use a UGC and Influencer Marketing Platform .

UGC 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer Social

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 87
article thumbnail

10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

Education 176
article thumbnail

4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing

Convince & Convert

They are not spending more time on email compared to YouTube or TikTok of course, but they are checking it more often, with 51% of students saying email is their highest-frequency channel (followed by Instagram and SMS). 3 Increase Focus on UGC Students trust content from their peers far more than influencers or official school accounts.

UGC 130
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

LinkedIn is, of course, the top social media platform for B2B marketers. Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.

Research 274
article thumbnail

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. While AI-authored content may still be several years away, machine learning and related technologies certainly play a role in UGC marketing.

UGC 41