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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers.

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Do Social Signals Drive SEO?

Convince & Convert

All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Of course, all of this is greatly facilitated by publishing great, unique, content. Here are two examples worth considering. Be prepared for a learning journey.

SEO 167
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Google Reconsideration Request: How to Get a Manual Penalty Lifted

Bill Hartzer

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. As for links to be nofollowed if they bring you traffic but or paid or sponsored links, or are part of a guest post or advertorial. Of course, there may be other issues with your site that could affect its ranking.

Google 160
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Build Backlinks – 14 Easy Ways

Convince & Convert

For example, “Here is my review of the best restaurant in New York (link pointing to your business).” While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow. In fact, many sites provide juicy link opportunities.

Hubpages 167
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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution.

Review 153
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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

Quora is, of course, a social question-and-answer website launched in 2010. For example, if you are an expert at providing CRM software information, mention that in your Quora profile. For example, here’s Neil Patel’s Quora profile where he clearly states who he is and what he does. What is Quora?

Brands 210
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

That’s just one simple example to re-purpose content. I regularly get 5-10 new subscribers to my e-course every day from this source. Guest blogging, as mentioned above, is just an example. Industry events and seminars are great places to meet people besides getting cutting edge information, of course.