Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. This way, you can connect the points of conversations that happen online to real business.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Hootsuite

SEPTEMBER 16, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools. A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Fifty percent!

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. Lots more thinking around content strategy now, rather than content management software. Just like websites.

Social Media 136

Social Media Consultant Video Strategy 136

Sprout Social

APRIL 28, 2022

There’s no shortage of software out there. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. These tools might include: Marketing tools (think: social, CRM, email). Customer communication tools (think: live chat or help desk software).

Team 90

Team Tools Hubspot Collaboration 90

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media B2B Company Consultant 132

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations.

Company 38

Company Twitter Content B2B 38

Keyhole.co

JULY 9, 2023

It has great content curation and scheduling features, allowing users to post to various social networks. The platform also has a mobile app to manage social media accounts on the go. Its monitoring capabilities let you track brand mentions, keywords, and hashtags across various social media platforms.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

Social CRM 79

Social CRM Microsoft Collaboration Software 79

Convince & Convert

FEBRUARY 19, 2016

It is Jay Baer, president of Convince & Convert and welcome to Marketing Marvels, where I help you discover the greatest marketing technology, the most useful marketing software to make your job better and easier. What’s the point of this software? Why is this software on Marketing Marvels? So why Little Bird?

Influencer 60

Influencer Marketing How To Report 60

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. I’d love to see an ebook on “social media conversations and realities&#.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 15, 2010

SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. You can start with the 5 step process for social media success. Breaking it down like that makes it seem like such an obvious process.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. link] Ally E.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. If nothing else, you’re part of the conversation. A new research study of 1,400 U.S.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Sprout Social

DECEMBER 20, 2022

Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. Conversation Management: Get messages from all your social media networks in a Smart Inbox and reply from one platform. Who is this for?

Social Media 94

Social Media Tools Sentiment Small Business 94

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Isn’t that what social is all about? Building relationships.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Easy to semi-automate with software, etc. Ignore 4sq at your peril [link].

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. We need to start getting specific about social media services and capabilities, and talk about the components of social media, not “social media&# as a whole.

Social Media 128

Social Media Strategy Conference Eventful 128

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120