Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. This means a more highly targeted audience – which leaves you with higher conversions.

ROI 141

ROI Influencer Authentication Hashtag 141

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Social media has become a stepping stone on the path to purchase for industries across the board.

Software 105

Software Industry Social Media Marketing 105

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 132

Industry Real Estate Content Insurance 132

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). I came away impressed. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Influencer 107

Influencer Marketing Collaboration ROI 107

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. This is the second in a series of conversations that will cover influencer marketing in detail. This can be referred to as co-created content marketing. Need more help?

Influencer 167

Influencer Industry Content How To 167

Keyhole.co

JULY 20, 2023

Engage with influencers seamlessly and track their ROI within your overall campaign. Kyle H Keyhole is an excellent tool for providing basic insights about social media accounts and tracking social media conversations. The post 8 Best Google Alerts Alternatives For Brand Mentions And Industry News appeared first on Keyhole.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Social media share of voice Share of voice (SOV) measures your brand’s presence compared to competitors so you can judge where you stand in the industry.

Metrics 100

Metrics Influencer Marketing Survey 100

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 I think ROI should always be a consideration but I don’t think it should be the only consideration. [In 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. They talk about differentiation and how to stand out from the crowd.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth. Click Next.

Analytics 140

Analytics Report Social Media Google 140

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: See how much your brand participates and engages in social media conversations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. Example Social Media / Online Marketing Strategies Based on Industry. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

NOVEMBER 20, 2016

From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. Proven marketing tactics to help improve social media ROI. Key Takeaway for Marketers Looking to Demonstrate the ROI of Social Media. Don’t expect a conversion right away.

ROI 96

ROI Social Media How To Authentication 96

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 60

Industry Real Estate Content Insurance 60

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. Growth Mindset: “Marketing automation has the potential to bring data-driven insights and improved ROI.

Team 147

Team Marketing ROI Training 147

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. That’s a 44x ROI. Personalized messages that trigger authentic conversations are a great strategy here. Use email marketing to maximize sales.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 62

Examples B2B ROI Analytics 62