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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. The results were hysterical.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Social media platform decisions should align with goals and trends both within your organization and industry-wide. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik, a cross-platform mobile messaging app.

Platform 271
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Take a look at this simplified current state customer journey map from Nielsen-Norman.

Examples 103
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The Top 10 Marketing Attribution Software Solutions

Oktopost

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Nielsen Visual IQ. What Are Attribution Models?

Software 101
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5 Social Marketing Stories You Need To Read This Week

Firebelly

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

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A Long List of Social Media Advertising Stats

Hootsuite

Sorry to temporarily kill your buzz, but this statistic is important for framing the rest of this conversation. If social media advertising spend continues on that curve, there’s no telling how the industry and tools will evolve. That may have a little something to do with Twitter’s great focus on mobile…. Image via eMarketer.

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Hotels and Social Media Travel Tourism

Laurel Papworth

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Situation: Across the industry, in 2010, Direct Online Channel sales will exceed 62% of total online hotel bookings. Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85