Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. For example, you could have two ad sets, both getting the same number of clicks and conversion rate. Within Marketing Pulse. Why does this matter?

CPM 188

CPM Cost Facebook Advertising 188

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

Conversation 98

Conversation Brands FAQ Survey 98

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Amplify is, in my opinion, one of the most useful, powerful yet simple to use free resources available. It’s that easy!

Resources 282

Resources Features Bookmarklet URL 282

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. Another great resource to help with your Page is Best Practices for Pages Admins. After all that is a large part of what we do everyday for our clients.

Communities 183

Communities Conversation Content Facebook 183

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? Most brands don’t have the resources to offer 24/7 online customer service and sales support. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145

Facebook HootSuite Retail Conversation 145

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. GO HERE TO SIGN UP!

Eventful 201

Eventful How To Facebook Energy 201

Jon Loomer

APRIL 28, 2024

It’s an endless resource, and you’ll be glad you signed up. There’s plenty more, and I add to it with new content, too. Unsubscribe At Any Time Something that is very important to me is that I send emails to people who want to receive them. I don’t ever want you to look at an email from me as spam or an annoyance.

Advertising 97

Advertising Tips Eventful Campaign 97

Kikolani

SEPTEMBER 30, 2011

The Resources Mashup. Blog Conversion Rates: How a Few Simple Tweaks can Increase your Blogging Revenue – Want to increase blog conversion rates? Conversation Techniques For Designers – The majority of knowledge captured when we design a product is a combination of assets and documentation.

Mashup 126

Mashup Resources Facebook Press Release 126

Harp Interactive

FEBRUARY 9, 2010

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. “Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#.

Resources 243

Resources Ping.fm Tools Social Media 243

Jon Loomer

NOVEMBER 26, 2023

Provide conversational text prompts to develop or change an image or video. But what is exciting is the possibility of Meta building these tools into Facebook and Instagram. This could be huge for those who lack creative resources. It’s amazing, but it’s not necessarily shocking anymore. Not only for organic content but for ads.

Video 150

Video Project Resources Instagram 150

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

Report 152

Report CPM CPC Facebook 152

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Facebook may very well fix these issues. Learn More About the Facebook Pixel. GO HERE TO SIGN UP!

Eventful 141

Eventful How To Facebook Energy 141

Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

Conversation 107

Conversation Retail Sentiment Education 107

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

SocMed Sean

MAY 1, 2013

Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. Hopefully, the conversations in the comic above aren’t happening in your company. And they are right to ask the question! –Sean.

Facebook 273

Facebook Energy YouTube Social Networking 273

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting. Facebook Advertising Policies in a Nutshell.

How To 167

How To Facebook Training Advertising 167

Kikolani

NOVEMBER 12, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. The Resources Mashup. Is Facebook missing 370 million users ? 5 ways to create welcome tabs for Facebook – a look at five applications.

Mashup 141

Mashup Discount Resources Facebook 141

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

Template 59

Template Templates Analytics Report 59

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. In this guide we cover how to use Facebook Messenger for all your business needs.

Facebook 145

Facebook HootSuite Badge Survey 145

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.

Template 167

Template Templates Facebook iPad 167

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

Conversation 111

Conversation Marketing Campaign Analytics 111

Kikolani

DECEMBER 27, 2011

This year, along with my Fetching Friday weekly roundups, I compiled several major resource collections for a variety of topics. 50 Google Analytics Resources – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Resources 166

Resources Domain Name WordPress Marketing 166

Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Kikolani

OCTOBER 12, 2012

The Resources Mashup. 7 Blogs Designed for Conversion and What You Can Learn From Them – If you have similar goals and need a little inspiration on how to achieve them, in no particular order, here are seven blogs designed for lead generation and conversion and why they work. See more details on the Facebook events page !

Mashup 124

Mashup Resources Directory Remix 124

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

MAY 27, 2021

Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. More engagement and conversions with a lot less guessing. Conversion pixels you’ve created in the past.

Facebook 118

Facebook How To Campaign Examples 118

The Marketing Blog

NOVEMBER 26, 2009

I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? November 26, 2009.5:10 The scope of my blog-posts span across the Enterprise 2.0 Feel free to link to any of the posts in this blog.

Resources 138

Resources Web 2.0 Startup FeedBurner 138

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. But to keep it brief, here are some highlights: We learned that Facebook’s algorithm means many utilities no longer post messages about short-term outages. Your goal is to have a conversation, not an interrogation. A Little Bit of Conversation.

Conversation 100

Conversation Project Metrics Survey 100

Jon Loomer

AUGUST 23, 2023

In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 Second, the action I’m told to take is to set up the Conversions API.

API 147

API Cost Report Consultant 147

Sprout Social

APRIL 17, 2024

A high-quality chatbot builder should offer customization options, covering everything from the chatbot’s appearance and conversation style to its workflows and responses. Watch this video to see how quickly you can use Sprout to build, deploy and manage chatbot conversations within one platform.

Hubspot 103

Hubspot Template Templates API 103

Kikolani

MARCH 1, 2013

The Resources Mashup. 10 Types of Links that Really Matter and How to Get Them – In this post, I’ll be covering the kinds of links that are capable of touching all these 4 points (traffic, conversions, branding and rankings) and the marketing activities and processes that will help you get them. Blogging / Content.

Mashup 141

Mashup Resources Google Adsense 141