Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. And to do that, she recommends content curation.

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Social Media Marketing Curata Influencer 110

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be.

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ProBlogger

NOVEMBER 11, 2014

Have a conversation. Text may be the backbone of your blog, but if Upworthy and ViralBuzz have taught us anything, don’t underestimate the power of well-curated videos and images. Use white papers, government figures, research studies, and professional publications to prove your point. Make an outrageous statement.

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Sprout Social

FEBRUARY 22, 2021

Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Invite others into the conversation.

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Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Conversion Reports and collecting actionable insights. Offered by: Coursera. — 15.

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Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

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agora pulse

FEBRUARY 25, 2020

Presentations can be turned into videos, white papers , or e-books, or broken down into various types of infographics. Curate content. Another way to save time on content creation is to curate content. And don’t curate too much content. Comment on a few select posts and engage in those conversations.

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Products Notification Curation Banking 193

Keyhole.co

JANUARY 4, 2022

If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Share images and videos.

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Writtent Blog

DECEMBER 18, 2023

Curate and comment on the best content. Curation allows you a reprieve from creating all original content all the time. Curation works best when you work hard to find the very best information on the topic. Curation works best when you work hard to find the very best information on the topic. Hot trends 6.

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Tips Content Press Release Marketing 98

agora pulse

MAY 26, 2020

You can tailor your landing pages for each campaign you run, targeting outcomes ranging from brand awareness to sales conversions. Rather than adding a link to your homepage in your Instagram bio , link to a carefully curated landing page instead. or white papers, you’ll want to use them for lead generation.

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Social Media How To Discount Campaign 150

Oktopost

OCTOBER 26, 2020

Multi-account, multi-platform conversion tracking. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Curates and suggests content from several industries, and optimizes post times accordingly with a queue for each.

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Social Media Management Social Media Tools Hubspot 160

Sprout Social

FEBRUARY 14, 2022

You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty. This means that the next is content ideation, development and curation. How to write a white paper that inspires a year-long content strategy. Decide on target audiences.

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Sprout Social

OCTOBER 7, 2021

Ageism is the discrimination of a person based on age, whether young or old, and it can sometimes sneak into everyday conversation. However, if you’re writing a technical industry white paper, using jargon is acceptable. Stock photos don’t have to be boring or have the same white faces being used over and over again.

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Brands Guidelines Class Company 123

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Social media doesn’t just have to be about hustling customers through the conversion funnel. If it’s lead generation you’re after, then conversions and MQLs are your go-to metrics.

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B2B Survey ROI Metrics 147

Rebekah Radice

MAY 4, 2017

White papers. Curate Awesome Content. Will they create conversation and engage your business or interact with your competition? They tell a story, share insight, and include his audience in the conversation. But you can’t just share any content and expect to get great results. What does that look like? Get Visual.

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Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

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Marketing Content eBook Joomla 60

Diva Marketing Blog

JULY 26, 2012

Review content that is not on digital properties e.g. white papers. Pin to help your fans “create” not curate their boards. It's nice to get an acknowledgment and never know where the relationship or conversations might lead. Added bonus multiple pinners increase awareness of the board. Test “pin it” contests.

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Strategy URL Message Boards Social Networking 96

agora pulse

AUGUST 19, 2020

What is content curation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons. Pros for Curating Content. Pros for Creating Content.

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Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. For starters, it would be difficult to attribute conversions to the person in the gorilla suit.

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BuzzStream Content Metadata Reddit 153

Convince & Convert

JANUARY 11, 2017

So in many cases, especially when we’re curating content and sending traffic from our social media assets to third-party websites, we’re missing a lot of this data. Was this tweet leading to a whitepaper that discusses ROI, or was the tweet leading to a white paper that discusses financial security platforms?

Social Media 60

Social Media ROI B2B Metrics 60

Rebekah Radice

MAY 4, 2017

White papers. Curate Awesome Content. Will they create conversation and engage your business or interact with your competition? They tell a story, share insight, and include his audience in the conversation. But you can’t just share any content and expect to get great results. What does that look like? Get Visual.

Social Media 60

Social Media Engagement Meme Buy 60

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1.

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Content Marketing Meme Hubspot 95

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Marketing content that allows no interaction, falls flat.

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Social Media Strategy Consultant Social CRM 140

Convince & Convert

JULY 13, 2012

He and I had a couple of good conversations with DJ Waldow and Evan Hamilton while you were away. It is about real timeliness and curating content in a feed. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Eric : Yeah, I was going to say, shout out to Jim.

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Banking Mobile Team Social Media 113

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

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Content B2B Marketing Hubspot 60

Convince & Convert

FEBRUARY 5, 2012

Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released. Improve Your Conversion Rate. Measure It: Establish a baseline conversion rate (win rate), if you don’t already have it calculated.

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Content Marketing Curation Committee 147

ProBlogger

AUGUST 26, 2014

You want people to share your message and to have great conversations with. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Curated Posts. Because they know well to curate. You want to stand for something.

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Convince & Convert

MARCH 11, 2015

Keep that in mind when curating your online universe. They identify the right topics and conversations. This is why the standard ploy of offering a gated ebook or white paper in exchange for data just doesn’t work anymore. Continue the conversation on our Facebook or Google+ pages. They segment by persona.

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Sprout Social

MAY 10, 2023

Twitter is a hub of niche communities, real-time conversations and microblogging. Below are several key benefits of using Twitter for business: Increase brand awareness: Share engaging content and join trending conversations on the platform to amplify your brand’s visibility and reach.

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Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Content Hubs for Curated Content.

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Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Content Hubs for Curated Content.

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Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. By providing the space online and a commitment to moderate conversations among your prospects, you’ll win their trust and respect. Curate away, or create your own with a website like Piktochart.

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