Small Business Mavericks

DECEMBER 21, 2015

YouTube came along and provided a way for marketers to develop their YouTube video channels. So I recommend picking one or two channels and focusing on developing the best content for those that you can. Then there were web rings and a few ways of advertising your website in hopes of driving traffic to it. Podcasting took off.

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Content Directory How To Small Business 70

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

JULY 30, 2012

Google+ content is being integrated under the guise of “actively discussed on Google+.” No one knows what the criteria are for Google+ content being selected to appear in SERPs. ” That’s not a bad thing. Google is saying it’s a test. But you know what happens to tests.

Google 161

Google Reputation Engineering Small Business 161

Small Business Mavericks

JANUARY 14, 2014

I’ve been encouraging you for some time to join Google+ and start posting content. And other developments, such as requiring a Google+ account to comment on YouTube videos, have made Google+ more necessary for a lot of people. SEO for Small Business google YouTube' Selena Larson seems to be saying the same thing.

Google 105

Google Small Business SEO YouTube 105

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

JULY 6, 2012

In fact, video sharing on Pinterest is a powerful feature because you can mix your videos in with your regular images, unlike YouTube where people go specifically to watch videos. Of course I’m not knocking YouTube. But Pinterest isn’t YouTube. It’s a great site for sharing videos and you should use it.

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Video Marketing YouTube Engineering 98

Small Business Mavericks

SEPTEMBER 26, 2012

These are simple, easy-to-implement ways you can use videos to increase the on-page optimization of your website and your YouTube channel, but mostly your website. Upload the video first to YouTube, then embed it on your website. Let’s talk about ways you can increase your on-page optimization using videos.

SEO 105

SEO Video Embedding YouTube 105

Small Business Mavericks

APRIL 28, 2011

How about YouTube? Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo!

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

MARCH 1, 2012

More locally relevant predictions in YouTube. We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries. We’ve applied new signals which help us surface fresh content in our results even more quickly than before. Improvements to freshness.

Google 98

Google Small Business Compete YouTube 98

Small Business Mavericks

MARCH 11, 2012

Consider this approach to social media marketing: YouTube – YouTube has grown from being a simple video hosting service to a social media site in its own right. What are those faces? People can follow those who publish videos that interest them. Blog – the final piece of the jigsaw puzzle.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

JUNE 28, 2012

It also comes with the Google apps you are likely using often, such as YouTube, Chrome, Gmail, and Google+. 1 search engine on the planet and committed to helping consumers find the best content in the formats they prefer, if you are a content producer in the video, music, e-book, or magazine formats, then this is a golden opportunity.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

AUGUST 6, 2012

Pinterest allows its users to share and discover their interests via highly visual content by pinning items to a virtual corkboard. Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Add links—make sure to link to your website or blog.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

SEPTEMBER 16, 2011

Just write content, he says. You could promote your content through Facebook, Twitter, LinkedIn, Klout, Foursquare, YouTube, and every other social media giant out there and do just fine. You have to focus on the big picture and that means honing your on-page content with SEO in mind. The search engines will rank you.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

FEBRUARY 4, 2013

But there’s no reason why you can’t make your local content go viral. Unfortunately, there’s no metric to tell you how popular your content is locally versus other content. The key to local trending is to create great content that will appeal to your local audience. It can trend in your local area.

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Trends Marketing Metrics YouTube 93

Small Business Mavericks

JANUARY 17, 2014

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Social Media – Social media websites present a unique opportunity for online marketers.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

DECEMBER 22, 2014

Videos — because YouTube is the second largest search engine in the world. Content — because that’s what we are looking for when we go online. Streamlined URLs — because it makes sense to write the URL the way people or search engines think. Social media — because your customers can connect immediately.

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

FEBRUARY 3, 2014

Share your posts on Facebook and Twitter – Push your content out to pull your clients in. Create great videos, post them on YouTube, and embed them on your blog. Daily authority posting – Write great blog posts that grab people’s attention and makes you a recognized expert.

Brands 107

Brands Newsletter Google Video 107

Small Business Mavericks

APRIL 18, 2012

Youtube runs a close second, however, visitors to Youtube are looking for videos – visitors to Facebook want to either communicate with the world, or play games. This will start to widen your reach, especially if they decide to share your content with others in your network. For most people, it’s both.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

APRIL 14, 2012

Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter. Youtube – video storage and sharing and the increased monetization of video. The two are nothing alike, yet that was my initial reaction. Social media seems to be polarizing.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

MAY 11, 2015

The video of the anthem, Stronger Than That, has been viewed over 14,500 times on YouTube and 43,000 tmes on Facebook, and it ran on the big screen in NYC’s Times Square in March. Mayo Clinic’s investment in digital & content marketing represents about two thirds of their current activity, according to the article.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

NOVEMBER 27, 2011

They might have created a YouTube account and a Facebook page. Google Plus has recently announced that it is using realtime search again using Google+ content. That means they are really just now discovering social media – Facebook, Twitter, Google+, LinkedIn. Oh, they may have had a Twitter account three years ago.

Social Media 107

Social Media Consultant Hashtag LinkedIn 107

Small Business Mavericks

SEPTEMBER 5, 2012

Moments is something like the Facebook Timeline, but it takes “your most important content” from all of the networks Klout measures and adds it to your profile. These include Twitter, Facebook, Google+, YouTube, LinkedIn, Foursquare, Tumblr, Instagram, Blogger, Last.fm, and WordPress.com. I actually rather like this idea.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

FEBRUARY 20, 2013

In 2011, according to this study , companies were excited about LinkedIn and YouTube. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. I’d suggest where to put your online marketing energies might be one of them. What happened? As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

SEPTEMBER 18, 2015

That consists of electronic newsletters, e-mail blasts (often sales letters), digital brochures and post cards, and other content delivered by e-mail. Popular social media websites include Facebook, YouTube, Pinterest, Twitter, and LinkedIn. In other words, these are words you hope people will search for to find your business website.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. When promoting your business, it should be on the back of a plan that has goals, and some way to measure the results. However, even a blog requires planning.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

MARCH 10, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

AUGUST 5, 2011

In order to enter the contest, you have to follow Davinci Virtual through their social media accounts on Twitter, Facebook, LinkedIn, and YouTube. But there’s another thing to think about here – something very clever. After all, you’re looking for clues and that’s where the clues will be dropped.

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Social Media YouTube LinkedIn Process 121

Small Business Mavericks

FEBRUARY 24, 2011

I can’t really imagine telling a client like that to just write great content. » Is Link Buying Necessary? Here’s a great interview with three professional link builders. The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc.

Buy 79

Buy Real Estate Case Study Press Release 79

Small Business Mavericks

OCTOBER 14, 2015

Repurposing content is a high priority for most businesses for a number of reasons. When you repurpose an article, what you are doing is saving yourself time and money while pushing the envelope on the benefits that piece of content is providing. You’ll be reaching a whole new audience.

Newsletter 70

Newsletter Directory Forums Publishing 70

Small Business Mavericks

AUGUST 12, 2015

In a word, there are more ways to develop content than ever, and more are popping up all the time. Content marketing is not just writing articles and spreading them around the Web. What Is Content Marketing? The term “content marketing” came about in part because of the splintering in tactics.

Content 70

Content Directory Marketing Forums 70