Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Trust us. )

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Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase.

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Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

The Realtime Report

APRIL 15, 2019

In today’s rapidly evolving social media landscape, content continues to reign supreme. As the social media manager of a video platform, my job obviously involves a LOT of video. Social media managers put an immense amount of pressure on themselves to be perfect. By Cindy Marshall.

Video 134

Video How To Template Templates 134

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

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Social Media ROI Social Media Management URL 144

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

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Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. SoundCloud.

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Social Media How To Social Media Management Training 160

Hootsuite

OCTOBER 25, 2021

Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media? Customers are already looking for you on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social.

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Social Media Management Social Media Tools Domain Name 246

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation.

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Team Hubspot Marketing SMS 111

Social Media Strategies Summit

OCTOBER 24, 2018

Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them improve sales. Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. How is their content performing ?

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Social Media Strategy Guidelines Template 113

Sprout Social

NOVEMBER 28, 2022

— Sprout Social (@SproutSocial) October 19, 2022. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience.

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Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

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Analytics Sentiment Analysis Patterns 115

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

JULY 25, 2023

Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth. Only then will you get the real measure of your social strategy. Ask yourself critical questions like: What social channels are driving the most new users to my website?

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Analytics Report Social Media Google 140

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

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Pam Moore

SEPTEMBER 7, 2020

Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy. You are not speaking the same language as your management. It could be you are talking apples and your management is talking oranges. 10-Point Checklist for Irresistible Content (ebook).

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eBook Social Media Template Templates 78

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

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Data Metrics Sentiment Analytics 125

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Social media data mining also gives you key insights into your audience. What is social media data? Get the free template now!

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Data Social Media HootSuite Template 94

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Here are six ways to get more out of your social media marketing budget. So, how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Check out these six ways to get more value out of your social media marketing budget. So how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. Select the Best Template.

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Facebook Template Templates URL 162

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Sprout Social is an all-in-one social media management platform that offers powerful social listening features.

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Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

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Social Media Management Template Templates Social Media 93

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager?

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Social Media Management Skills Template Templates 111

agora pulse

OCTOBER 26, 2017

Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come. Without goals, you have no means of gauging success or proving your social media return on investment (ROI). Who will manage the posting?

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Strategy Facebook Exercises Social Media Management 122

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

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LinkedIn Comments URL Engagement 109

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. It should also have analytics profiles with historic content performance and audience demographics for each influencer.

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ROI Analytics Influencer Campaign 107

OnlineRockersHub Marketing Blog

MARCH 20, 2020

DrumUp has 60,102+ satisfied customers with its extraordinary feature, which helps you to share quality content on your Facebook account and establish an excellent and thoughtful conversation with your followers. It has a lot of useful features like keyboard-based content curation, auto-posting, content libraries, etc.

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Campaign Tools Social Media Facebook 88

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

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Social Media Management Social Media Tools Collaboration 208

Oktopost

AUGUST 3, 2021

Smart B2B marketers who work with complex data every day should consider using a marketing dashboard for managing tasks such as email marketing campaigns, evaluating marketing ROI , and social media management. . Oktopost is a social media management solutions for B2B marketing. Oktopost .

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B2B Marketing Metrics Adwords 62

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Do you have social proof that your audience will dig your idea? Showing how your idea supports business goals. What’s the big idea?

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Campaign Social Media Marketing Metrics 127

Hootsuite

JULY 2, 2019

Led by social media guru Gary Vaynerchuk, this online course is designed to help you position your brand on social media. Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Content, Advertising & Social IMC – Northwestern University, Coursea.

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Training Course Resources Social Media 111

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Lean into the content your audience wants.

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Data Skills Meme Social Media Management 102

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. 4 Essential enterprise social media management tips.

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Social Media Management Social Media HootSuite Tools 145