Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 151

B2B Report Case Study Content 151

Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Withholding information. Sensationalized language.

Content 179

Content Policies Cost Advertising 179

Social Media Today

JULY 31, 2023

Some pointers on what's resonating with Shorts viewers.

Trends 147

Trends YouTube Content 147

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. As Porter emphasizes, “Companies are successful because of people, processes, data, technology and content.

B2B 147

B2B Marketing Training Team 147

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

Training 189

Training Content URL FAQ 189

Social Media Today

JULY 31, 2023

Some pointers on what's resonating with Shorts viewers.

Trends 147

Trends YouTube Content 147

Social Media Today

APRIL 22, 2024

TikTok's looking to encourage more educational, informative content.

Education 182

Education Content 182

Social Media Today

APRIL 22, 2024

TikTok's looking to encourage more educational, informative content.

Education 168

Education Content 168

Sprout Social

AUGUST 17, 2022

The platform tracks interactions, engagements and content performance. Coupled with HubSpot’s sales CRM, the tool highlights the correlation between top-performing content and social interactions with sales. For example, you can see if customers interacted with a certain piece of content or a team member via social.

Campaign 126

Campaign Social Media Tools Hubspot 126

Audiense

JUNE 30, 2020

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.

Case Study 167

Case Study Study Data Insurance 167

Ignite Social Media

JUNE 20, 2023

In today’s digital landscape, AI-powered tools like ChatGPT have emerged as game-changers in content creation, keyword research, and other SEO-related tasks. To help you navigate this brave new world of AI-assisted content writing, we’ve compiled some best practices to help you enhance your AI content creation process.

Tips 164

Tips Content SEO Engineering 164

Social Media Today

OCTOBER 17, 2018

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship.

Content 167

Content Facebook Questions 167

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Your success within the European market depends on your ability to keep up with more than just content trends. Use industry research to inform how your brand navigates social media in Europe. blackcountrylivingmuseum.

Social Media 101

Social Media Strategy Statistics Trends 101

Jon Loomer

SEPTEMBER 26, 2022

One of those features is Gated Content, and you may have this feature now (I do). Let’s talk about what Gated Content is, how to set it up, and when this might be most useful. What is Gated Content? Gated Content helps solve this. There are a few groups that could benefit most from Gated Content.

Content 211

Content Facebook Groups Groups 211

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 176

Education Examples UGC Content 176

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. The problem is creating and distributing all that content. Use these steps to create a content marketing strategy that will take your business to the next level.

Strategy 98

Strategy Content How To Marketing 98

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.

Collaboration 85

Collaboration Template Templates Team 85

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space.

Industry 124

Industry Real Estate Social Media Sports 124

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 96

Curation Social Media Management Tools Social Media 96

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

Social Media 94

Social Media Content How To Meme 94

Almost Savvy

SEPTEMBER 20, 2010

Toss in keeping abreast of constant changes and the latest tips and tricks, and it suddenly feels like a full-time job just hunting down the information you need from sources you can trust. Appreciate their content and style? New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content!

Social Media 213

Social Media Blogger Reputation Sites 213

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Buffer Social

JUNE 8, 2023

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

Team 67

Team Features Organization Questions 67

Bill Hartzer

JANUARY 25, 2024

” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts. However, the report uncovers a critical issue – a lack of sufficient disclosures in finfluencer content.

Policies 97

Policies Guidelines Influencer Proposal 97

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Template 102

Template Templates Social Media Content 102

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Jon Loomer

MAY 17, 2022

Because it’s so easy to complete an instant form (basic contact information can be auto-populated from the user’s profile), users sometimes don’t even recall opting in. Gated Content. Another feature that is coming to lead ads is Gated Content. This update could help. But we’ll hold off for now.

Content 201

Content Facebook Hosting Features 201

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93

B2B Strategy Tips Content 93

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Content 182

Content Marketing How To Social Media Management 182

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 92

Campaign Content Upcoming Authentication 92

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Content 123

Content B2B Statistics Data 123

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

Video 146

Video Content Marketing YouTube 146

Sprout Social

JUNE 3, 2024

The dichotomy between our friends’ posts and content creators’ posts was blurry, and we felt like Creators were our friends too. Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. Should you: A.

Social Media 108

Social Media Content Remix Social Graph 108

Buffer Social

JUNE 19, 2023

We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. As a result, we already have unwritten rules around AI in content.

Team 109

Team Content Project Collaboration 109