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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Become a Knowledge Management Ninja with Google Reader. I have been using various RSS readers for nearly five years now - Ive tried them all. However, none matches the power of Google Reader. Micro Persuasion.

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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Related posts: JVC Facebook Page Sweepstakes a Big Success.

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Real-time Search Optimization for News Sites

Adam Sherk

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content. That’s just one idea.

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Email or RSS: Which Do You Prefer

Justin Levy

Comparing email and RSS subscribers of this blog reveals the exact opposite trend. Even now Google reader mobile is clunky. Everything else is left to the RSS reader. Its nice to check out at the end of the day and breeze over google reader. Only 5% of you choose to subscribe via email. I fully agree!

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