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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101
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4 Ways To Tap Into Local Markets

Harp Interactive

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. Google has added geotagging to Blogger.

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How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? Our social media management tool allows you to publish, engage, and report on social media from one easy-to-use dashboard. You might discover a feature or two you have yet to try!

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

The importance of creating visual content for social media cannot be understated. Strong visual content on social media has the same effect. Tweets that include visual content are three times more likely to get engagement. Bonus: Get the always-up-to-date social media image size cheat sheet.

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How To Add Music to Instagram Posts in 4 Simple Steps

Hootsuite

Step 2: On the caption screen, tap “Add music” Once you’ve reached the caption screen, you can add music below the geotag. Once your post is in the feed, your followers will see the music track’s name and artist below the geotag and a volume icon on the bottom right. Below the geotag, you’ll see the option to add music.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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