Mindjumpers

OCTOBER 17, 2011

If no one is interacting with your content, it is less likely to be featured in your fans’ feeds and your status updates may never reach more than a few people. Include photos and videos as often as possible, because fans interact more often with visual content and it ranks higher in terms of EdgeRank. What does the infographic say?

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Engagement How To Feed Feedly 254

Mindjumpers

MARCH 23, 2016

The fact that Facebook is bigger than the largest country on earth makes it almost essential for it to filter out unwanted posts and let its users receive the most relevant content. A key question here is, will the quality of posts increase due to content ‘needing’ engagement to push through?

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Mindjumpers

OCTOBER 22, 2012

Content, content, content. You know the greatest law of managing social media perfectly well: “Content is king”. Is their content gaining a lot of engagement? Create better content, supplement it with paid media. You can find some useful guidelines about how to use ‘Facebook Insights’ here. price of $7.

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How To Guidelines Feed Feedly 274

Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Link: A URL is provided to Facebook which creates a post based on the content at that URL.

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Study URL Feed Feedly 259

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

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Communities Authentication Feed Feedly 273

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Use user-generated content. Send a clear message. Keep it simple.

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Engagement Facebook How To Upcoming 273

Mindjumpers

JUNE 20, 2019

Our job is to make content that looks good enough to eat, which we’ve done for Lurpak®, Castello and Arla, just to name a few. Most people eat with their eyes first and foremost. Hungry yet?

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Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking.

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Mindjumpers

FEBRUARY 27, 2012

It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you from friends and pages. Data driven content. Soon you’ll be an EdgeRank Ninja too.

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Mindjumpers

OCTOBER 19, 2011

So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook. The basic idea of GraphRank is to assist users in finding the most relevant apps and content based on how the content is doing in the users’ social circles.

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Mindjumpers

FEBRUARY 7, 2012

First of all, Timeline will be a huge shift in the way we experience Pages and how content is displayed. But we also have to remember that most people view content in their Feed and not on the actual Page. So to have an impact on your fans, not much will change: it is still about creating meaningful and engaging content for your users.

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Facebook Feed Feedly Brands 245

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. Facebook pages are the go-to destination.

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Report comScore Marketing Groups 277

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

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Mindjumpers

MARCH 25, 2013

Crystal clear content. Relevant content is a key factor to make your brand interesting. Your content should revolve about topics in the same field. Create a content calendar. It’s a good idea to make a content calendar. Use your new wisdom and make it generate new content: “We have been listening to you…”.

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Guidelines How To Facebook Banking 206

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Get used to post visual content in order to make your timeline look appealing. Tabs are also more limited than before.

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Engagement Facebook How To Eventful 277

Mindjumpers

DECEMBER 21, 2011

So brace yourselves brands, you need to keep coming up with interesting content to secure the engagement levels and to be seen in the news feed. For instance, fans might now indulge in private messaging leading to relatively less comments and interactions on the brand’s page. Similar Posts: A ‘Like’ By Fans Is No Longer Enough!

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Brands Facebook Feed Feedly 229

Mindjumpers

JANUARY 11, 2016

Some of the content is the classic red carpet and “I just won” stuff but some content also has that real behind-the-scene feel. Similar Posts: Video is The New King of Content Marketing. The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience.

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Mindjumpers

FEBRUARY 28, 2011

More sharing of content. In addition, we will probably be presented with a lot more different content in our Facebook newsfeed, which will make us all even more updated and social. People will probably give a Like a second thought, as a lot of users are very aware of what kind of image they present of themselves.

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Mindjumpers

NOVEMBER 20, 2012

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. This means that you have to concentrate your efforts on turning those Fans into “Superfans” and maximize engagement with them by producing quality content.

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Brands Social Graph Report Groups 244

Mindjumpers

MARCH 1, 2012

It’s another possibility for brands to connect with people and increase visibility and spread of the content you share as it allows your updates to be visible in peoples news feed on LinkedIn. The ‘Follow Company’ allows people to stay up-to-date on companies’ news and career opportunities.

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Company LinkedIn News Feed 217

Mindjumpers

JULY 6, 2012

There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. The ‘switch region’ feature means that brands will be able to gather all their local brand pages on one centralized global page at the same time as they can customize content with regional filters.

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Features Policies Mobile Module 220

Mindjumpers

JULY 2, 2012

Visual content allows you to quickly convey the core of your message and with the mobile shift of today’s society, instant photo sharing has become increasingly popular. So if your brand has a unique visual content to share, you should certainly consider joining the platform. Plan your content.

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Instagram How To Hashtag Communities 279

Mindjumpers

JULY 6, 2012

There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. The ‘switch region’ feature means that brands will be able to gather all their local brand pages on one centralized global page at the same time as they can customize content with regional filters.

Features 205

Features Policies Mobile Module 205

Mindjumpers

JULY 31, 2012

The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared. It might be a good idea to allow visitors some time to read through the content before prompting them to like or read additional articles. How the Bar Works.

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Facebook Sites Study Feed 174

Mindjumpers

APRIL 19, 2011

In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. When managing a page it is important to remember that effectiveness is highly depending on the behaviour of your users. Keep posts short : Posts that are 80 characters or less have 27% higher engagement rates.

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Facebook How To URL Retail 279

Mindjumpers

NOVEMBER 2, 2012

Since the recent changes of Facebook’s EdgeRank , it has become increasingly crucial to understand the mindset and behaviour of your Facebook users in order to create content with relevance to your target group and thereby reach their News Feeds. People want content they can relate to, identify with and share amongst their friends.

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Social Media Groups Groups Google 266

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. When Social Media Meet Big Data.

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Engagement Sample Samples Upcoming 226

Mindjumpers

JANUARY 31, 2012

The personality of your community can be defined and communicated by some of the following elements: Values – All your content should be true to your values and believes. People will engage and share content when it gives them something of value – a stronger identity, acceptance in the community, self-actualization etc.

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Applications Communities Conversation Film 244

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. No idea really but it’s not that important for the content of this post. What Content People Share And Why They Do It. Like Mindjumpers, he is associated with Social Marketing Forum.

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Loyalty Social Media Study Social Networking 205

Mindjumpers

AUGUST 27, 2010

These words are their content tag words. The more effective your SEO is, the more people will see your content or rather find it. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. The opportunity for social interaction improves content and adds value.

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Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

MARCH 5, 2014

The content is highly domestic ranging from geeky crossovers and semi 2 channel users (2 channel is a popular online bulletin-board service) to the average Joes. As of 2013, Facebook users in Japan reached 22 million and Mixi has been experiencing a steady decline in users ever since. Japan’s answer to Youtube is Nico-Nico.

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Social Media Mobile MySpace Trends 200

Mindjumpers

SEPTEMBER 6, 2011

The engagement with branded content mostly happens through the news feed and not on pages. In fact, according to the comScore research results, users are 40-150 times more likely to consume branded content in the news feed than, visit the fan page itself. We conclude this based on an algorithm called EdgeRank, as Facebook calls it.

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Feed Feedly News comScore 234

Mindjumpers

AUGUST 27, 2010

These words are their content tag words. The more effective your SEO is, the more people will see your content or rather find it. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. The opportunity for social interaction improves content and adds value.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

These words are their content tag words. The more effective your SEO is, the more people will see your content or rather find it. SMM tools assist in linking the most suitable content pages along with their influence level taken into consideration. The opportunity for social interaction improves content and adds value.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

MARCH 27, 2013

The average reach of pages’ content in users News Feed is 8 %. The hunt for impressions have led to a wave of branded content without any actual value – neither for the brand nor the users. Content without context are just messages without any homes. The most valuable content is when it manages to combine both.

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Content Patterns Communities Loyalty 264

Mindjumpers

APRIL 11, 2014

Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Build a content bank. Not even content creators. Measure to readjust.

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Products Tips Banking Content 229

Mindjumpers

FEBRUARY 28, 2012

Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. And what Pinterest does great is that it allows for users to have a profile where they can communicate who they are and what they stand for through visual content. When you “pin” an image or video, your followers see it.

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Brands Social Bookmarking Retail Statistics 271