Mindjumpers

JANUARY 17, 2011

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. What’s special about Monki is that they don’t do any traditional marketing – at all.

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Fashion Industry Social Media Vimeo 265

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

Strategy 123

Strategy Brands UGC Marketing 123

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. People are not surfacing your content through search. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 306

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. TikTok is a great channel for before and after transformation demos.

Fashion 59

Fashion Brands Apparel Authentication 59

Ignite Social Media

MAY 29, 2020

While the dances, voice-overs, and makeover content are extremely entertaining, there’s now more opportunity and diversity in the TikTok content that exists. Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. Home Renovations.

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Types Brands Content Remix 171

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 113

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

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YouTube Content How To Survey 110

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with? Let’s dig in.

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Hashtag Instagram Engagement Brands 91

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 101

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. It’s not hard to see the appeal of this type of content.

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Brands Energy Sports Fashion 130

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Brands of all sizes are eager to find ways to feature creators in their campaigns. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. What is Instagram influencer marketing, anyway?

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Influencer Instagram Brands Marketing 111

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

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Content Posterous Marketing Wiki 144

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source.

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Instagram Brands Real Estate Remix 233

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Likeable

SEPTEMBER 5, 2018

To match its rapid growth, Instagram is also releasing new features at breakneck speed. That’s why we’ve provided a roundup of the most important new features from the past few months that marketers should know. Instagram Explore now groups content by personalized topics (e.g. Recommended Posts. Shoppable Tags in Stories.

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Features Instagram Fashion Sports 69

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Whenever a company says they have an AI feature, you must ask them—How are you powering that? What is the foundational layer?”

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Policies Marketing How To Guidelines 110

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

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Strategy How To Marketing Template 145

Webbiquity SMM

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Fashion & Beauty. • Social Media Marketing. Personal Finance. Personal Finance.

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Curation Alltop Content API 189

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive. Let’s get into it!

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Influencer Travel Retail UGC 130

Hootsuite

SEPTEMBER 20, 2022

Finally, a new feature from Instagram that makes our lives easier. With Instagram’s significant shift towards short-form video, Reels are now a primary focus of most marketers’ Instagram strategies. Repurpose existing content. Creating content can take up serious time. View this post on Instagram. The last step?

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Template Templates Instagram Content 71

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse.

Industry 112

Industry Examples Real Estate Brands 112

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Keyhole.co

MAY 12, 2023

Creating content is tough, even when you know your target audience and customer segment in and out. For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers.

Tools 52

Tools Strategy Marketing Analysis 52

Pixlee

JULY 11, 2019

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem. The Shoppable Feature.

Features 58

Features Brands UGC ROI 58

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Our #1 Most Requested Feature is Here. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Published on.

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B2B Brands Marketing How To 137

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

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Small Business Social Media Strategy Authentication 113

Pixlee

JANUARY 15, 2018

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. Fashion Influencers.

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Fashion Influencer Brands Travel 40

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

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Retail Trends Fashion Marketing 105

The Realtime Report

JANUARY 24, 2022

Bear in mind that some content management systems will require extra plug-ins. Apply A Fashionable and Modern Design to Your Website. Depending on your website’s features, you can apply different types of photo galleries such as the following: Carousel gallery. Hire A Professional Digital Marketing Expert. Sliding image.

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Tips Content management systems Fashion Template 182

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content? .

Social Media 52

Social Media Video Content UGC 52

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Create Content Pillars. How can you do that?

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Small Business Instagram Platform How To 202