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The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Facebook.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! Create a Custom iFrame Tab: Free Facebook iFrame Apps. The Profile Picture.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers  in April, and Google introduced Accelerated Mobile Pages  last October. While Facebook claims that Instant Articles  are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.

Top 10 Tips For Getting Started With Facebook Live

Katie Lance

Facebook Live is one of the hottest growing facets of Facebook and is taking the world by storm! We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Be prepared.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. Yikes!

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.

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Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results. Yet, The results: 1,980 people engaged with the content through likes, shares and comments. ———-.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get your Facebook page at every potential place your fans hangout at.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Facebook Live.

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Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. Here are a few highlights for you to think about.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. With Timeline, milestones can be added that pre-date the invention of Facebook. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Prepare your cover photo.

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot. Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. Don’t be afraid to experiment with your ad tactics and content.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.

The Down and Dirty Guide for Beginner Content Marketers

Kikolani

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.

3 Common Facebook Ad Mistakes Everyone is Making

Convince & Convert

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. 1. But ultimately, when you want to convert with Facebook ads, targeting fans is the way to go.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it. This content from: Freelance Social Media.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it. This content from: Freelance Social Media.

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. 1. Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. One area where small businesses could excel in “old” Facebook was with the default landing tab. Real-Time Insights.

How Citrus Content Saves Time on Social Media Management

agora pulse

Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more. Facebook Case Studies social media management

Pausing my Facebook Series: A Personal Update

Viper Chill

really saw this take place when I started my “Viral Nova series” showing people the potential of sharing viral news on Facebook. Instead, it’s really about going back to the ‘core’ of what makes ViperChill well…ViperChill, and that means putting everything into my own content which I share. It’s real. Please?). Thank you for reading.

Should I Bother to Verify My Facebook Page?

agora pulse

The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. Why Facebook Verification Matters. Facebook verification has come to the forefront of conversation in the social media world in light of recent changes Facebook made to its branded content rules. Do you have a verified Facebook page?

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Every once in a while, someone tells you that your business needs to be on Facebook. Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!). Like Walmart on Facebook? Or Twitter. They like you more.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

B2B 139

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). 4.

How to Improve Your Facebook Barometer Score

agora pulse

The Agorapulse Barometer gives Facebook page admins a look at how they’re doing against pages with similar fan counts. quick look at your stats on this free tool usually leave admins wondering — how can I get a better Facebook Barometer score? Let me give you some pointers that have worked for many other businesses on Facebook. Frequency. Timing. During lunch time?

Google Plus SEO: The Business Benefits

Pamorama

Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Higher page ranking through posting fresh content on a regular basis.

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The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. With a good content management system or a developer, you can add almost anything to your site. Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. By Gini Dietrich. love Amanda Gant.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content. Kaboom!

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.