Trending Sources

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. So plan to be using social media during this season and plan ahead. I’m not talking months or even weeks out, but plan once a week to schedule 3-5 days worth of content.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business

Katie Lance

Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

Facebook Groups. Creating a Facebook Group around a specific community or neighborhood is a great way to generate new leads. The key to creating a great community Facebook group is to truly make it about the community. Here are some best practices for generating leads from a Facebook Group: Get organized. Content Marketing. Facebook and Instagram Advertising.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. It gives your followers the choice of what they want to see from you, and it gives you the ability to have an outlet for everything you want to share on Facebook, personal and professional.”

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! Create a Custom iFrame Tab: Free Facebook iFrame Apps. The Profile Picture.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are. When done consistently, content will help to give prospects a sense of what it feels like to work with you.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. Granted, I may not be the typical Facebook user. Surveying.

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Here are some Facebook Business Page tips to up your marketing game. Engagement Faceboo

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.

How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Note: You can download the complete content grid at KatieLance.com/contentgrid ). 2.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.

Tools 93

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. Here are a few highlights for you to think about.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers  in April, and Google introduced Accelerated Mobile Pages  last October. While Facebook claims that Instant Articles  are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. took a call with a prospective client to find out after 60 minutes that they didn’t have a funnel or content. They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution. need to protect my time.”

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot. Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. Don’t be afraid to experiment with your ad tactics and content.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. Yikes!

10 Facebook Hacks to Make Your Small Business Look Colossal

Kikolani

When a social networking site (read Facebook) has over 1.39 Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get your Facebook page at every potential place your fans hangout at.

Top 10 Tips For Getting Started With Facebook Live

Katie Lance

Facebook Live is one of the hottest growing facets of Facebook and is taking the world by storm! We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Be prepared.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. With Timeline, milestones can be added that pre-date the invention of Facebook. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Prepare your cover photo.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Facebook Live.

Types 44

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.

3 Common Facebook Ad Mistakes Everyone is Making

Convince & Convert

Facebook ads are a very powerful tool. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. Make sure your business is not falling victim to these very common Facebook ad mistakes. 1. But ultimately, when you want to convert with Facebook ads, targeting fans is the way to go.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. The first Facebook social action they posted inspired…. Given the size of their Facebook page and engagement activity, those are solid results. Yet, The results: 1,980 people engaged with the content through likes, shares and comments. ———-.

How to Create Effective Facebook Video Ads

Katie Lance

On Facebook, the answer is ‘yes!’ ’ It’s no news that video content on Facebook is hot and it’s a great way to capture attention, build brand awareness, drive traffic and ultimately get more business. So, how can you make the most of advertising on Facebook using video ads? Hook people with your most engaging content. Try captions. 

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Every once in a while, someone tells you that your business needs to be on Facebook. Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!). Like Walmart on Facebook? Or Twitter. They like you more.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

14 Ways New Facebook Betrays Small Business

Convince & Convert

The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. 1. Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. One area where small businesses could excel in “old” Facebook was with the default landing tab. Real-Time Insights.

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook. These animations are great for posting to Facebook (which loves video over all other post types) and Instagram! You can also add video to Legend animations which makes it worthwhile including in your visual content creation toolkit! animated video.

Tools 37

Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

SocialTimes Facebook

Facebook Monday announced a policy  update for its Messenger Platform , as well as a revamped review policy for submissions by developers. The restriction on promotional content has been removed for standard messaging. Developers: What are your thoughts on the updates to Facebook’s Messenger Platform policies?

The Down and Dirty Guide for Beginner Content Marketers

Kikolani

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ). 4.

B2B 122

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

B2B 140

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it. This content from: Freelance Social Media.

Guidelines for your Facebook Page’s Timeline Cover Photo

Freelance Social Media

The Timeline design will be coming to Facebook Pages on March 30th. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it. This content from: Freelance Social Media.