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Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. Blog posts. Videos .

Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.

How to Brainstorm and Create Your 12-Month Content Plan

Katie Lance

As we near the end of 2016 and gear up for 2017, many of you are probably thinking about finalizing your content and social media plans. A few weeks back, I had my team here in person for our annual brainstorming session and one of my goals was to hammer out our 12-month content calendar while they were here. Creating a strong content strategy accomplishes a few things: Credibility.

[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017

Katie Lance

Step 4: Use a content grid to map out your strategy. Step 5: Create your 6-12 month content plan. Step 6: Think about how you will repurpose your content. Blog getsocialsmart real estate real estate broker real estate broker training social media coaching social media strategy 2017 social media training for real estate

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing. Are you creating content that tells the story of what it feels like to work with you or highlights your expertise? Facebook Groups. Set the rules. Brainstorm.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. So plan to be using social media during this season and plan ahead. I’m not talking months or even weeks out, but plan once a week to schedule 3-5 days worth of content.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Because the reality is this.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Three years ago, I was introduced to  Narrative Science , a company that trains computers to write news stories and create content or, better explained, how  algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.

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How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. He talked about how important it is to create “thumb-stopping” content in the Facebook Newsfeed and how consumers are much more likely to take action on an ad at their fingertips on their mobile device than many times on TV. Inman Connect NYC 2017 #ICNY. Preclose.

Top 10 Blog Posts of 2016

Katie Lance

Click here to read now >> Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media . We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook.

The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media

Katie Lance

This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. I’m sharing a couple of my biggest tips (hint, it’s easier than you think!). It becomes a source of great content. 2. Here are the two big tips I share in the video: 1.

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.

SEO 101: Using Social Networking to Boost Website Traffic

Meltwater

On its own, writing stellar content for your real estate site isn’t going to make… Read More.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. Through the email signature: the real estate at the bottom of every single 1:1 email sent. Getting the word out about your company’s most important content has never been easier. How can you do this? Email List Growth. Webinars.

The #GetSocialSmart Show Episode One: A Special Announcement

Katie Lance

We are so excited because in 2017 we’re going to do something a little bit new. A lot of you know that we have been creating blog content for years, and we will continue to write and create blog content because a lot of you like to read content. Something easy that you can implement each and every week into your business to make your life a little bit easier. Got that?

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are. When done consistently, content will help to give prospects a sense of what it feels like to work with you.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Humans crave variety.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

The Down and Dirty Guide for Beginner Content Marketers

Kikolani

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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7 Facebook Marketing Case Studies

Pamorama

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.

Google Plus SEO: The Business Benefits

Pamorama

Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Higher page ranking through posting fresh content on a regular basis. Google Plus and social signals. Google Plus and PageRank.

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. MattGentile Tweet This. billion.

Treat Digital Like Real Property

SocialFish

While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. Repairs and regular maintenance costs cannot be deducted. What will you do in 2017?

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. With a good content management system or a developer, you can add almost anything to your site. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.

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Content Is No Longer King: Curation Is King

www.businessinsider.com

Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL.

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

Ripl is a great option for a tutorial or to showcase an event, location, or product… and it’s perfect for real estate professionals or agencies to show their latest home for sale. You can also add video to Legend animations which makes it worthwhile including in your visual content creation toolkit! Tools Visual Content Facebook Instagram visual content

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How Citrus Content Saves Time on Social Media Management

agora pulse

Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more. ” Solution: One, easy-to-use tool that saves remarkable time and frustration.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

With this framework, publishers need not worry that their target audience is ignoring their content because it’s too cumbersome to read on a smartphone. Some of the most influential ranking factors are content quality, content length, image optimization and multimedia. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More content = more leads.

What Is Inbound Marketing For Lawyers?

Myrland Marketing

Earning traffic   is next in Hubspot’s definition of Inbound Marketing above, and it simply means that you have to earn the traffic, or the visitors, to your digital real estate…your website, your blog, your LinkedIn posts, your Facebook Page, your Twitter account, etc. One of these terms is Inbound Marketing. LET’S BREAK IT DOWN. WHAT DOES THIS LOOK LIKE? THEN WHAT?