The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
JULY 13, 2016
I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.
3 Social Media Tips for a Successful Holiday Season
NOVEMBER 9, 2016
Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. So plan to be using social media during this season and plan ahead. I’m not talking months or even weeks out, but plan once a week to schedule 3-5 days worth of content.
How to Stop Wasting Time on Social Media
JUNE 8, 2016
” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Because the reality is this.
SEO 101: Using Social Networking to Boost Website Traffic
DECEMBER 2, 2016
On its own, writing stellar content for your real estate site isn’t going to make… Read More.
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.
How to Create a Killer Content Strategy
SEPTEMBER 14, 2016
Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are. When done consistently, content will help to give prospects a sense of what it feels like to work with you.
10 Content Promotion Opportunities You Might Be Missing
Convince & Convert
AUGUST 31, 2015
In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. Through the email signature: the real estate at the bottom of every single 1:1 email sent. Getting the word out about your company’s most important content has never been easier. How can you do this? Email List Growth. Webinars.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Convince & Convert
JANUARY 12, 2014
Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?
A 3 Step Content Writing Strategy From Donald Trump
JANUARY 28, 2013
How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Humans crave variety.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.
A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
Convince & Convert
OCTOBER 12, 2014
Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.
How to Keep Your Social Media Content Real, Entertaining and Creative
MAY 18, 2016
It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”
The Down and Dirty Guide for Beginner Content Marketers
DECEMBER 22, 2015
You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”
Treat Digital Like Real Property
SEPTEMBER 19, 2016
While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. Repairs and regular maintenance costs cannot be deducted. What will you do in 2017?
7 Facebook Marketing Case Studies
MAY 19, 2013
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Higher page ranking through posting fresh content on a regular basis. Google Plus and social signals. Google Plus and PageRank.
PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog
JULY 28, 2016
Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers. Why is evergreen content a great investment?
How Century 21 Creates Award-Winning Real-Time Social Media
Convince & Convert
NOVEMBER 14, 2014
As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. MattGentile Tweet This. billion.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. With a good content management system or a developer, you can add almost anything to your site. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.
How Citrus Content Saves Time on Social Media Management
JULY 1, 2016
Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more. ” Solution: One, easy-to-use tool that saves remarkable time and frustration.
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
Ripl is a great option for a tutorial or to showcase an event, location, or product… and it’s perfect for real estate professionals or agencies to show their latest home for sale. You can also add video to Legend animations which makes it worthwhile including in your visual content creation toolkit! Tools Visual Content Facebook Instagram visual content
Visual Content and your Brand
MAY 12, 2016
And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"
How to Use Instagram Stories and Snapchat to Drive Business
OCTOBER 26, 2016
We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Instagram Stories and Snapchat are taking the world by storm! Be prepared. You did it! The
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More content = more leads.
How to Grow Your Network with Instagram
SEPTEMBER 28, 2016
First off, a picture is worth a thousand words – especially in real estate. Here are some additional tips to think about when creating Instagram content: Have fun. Repurpose your content. Create local content. Are you already creating content on Snapchat or other social media platforms? Instagram is a great place to repurpose that content!
What Is Inbound Marketing For Lawyers?
JANUARY 6, 2015
Earning traffic is next in Hubspot’s definition of Inbound Marketing above, and it simply means that you have to earn the traffic, or the visitors, to your digital real estate…your website, your blog, your LinkedIn posts, your Facebook Page, your Twitter account, etc. One of these terms is Inbound Marketing. LET’S BREAK IT DOWN. WHAT DOES THIS LOOK LIKE? THEN WHAT?
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Content will continue to rule. Marketers will be more apt to include more images and short videos to their content strategy. Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals. Hart .
How To Find Time To Be Creative
JULY 28, 2016
If there’s one thing we could all use a little bit more of, it’s time. I’ve chatted a lot about time in recent blog posts – from social media time management and my best-kept secrets for curating, creating and promoting hot content to how to stop wasting time on social media. Batch your content. Creating video content? statistic or two. Have a schedule.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data. Social Media Software
Writing Killer Content in 140 Characters or Less
NOVEMBER 5, 2010
Michael Pollan provides a great example of writing meaningful but short content with this 7-word manifesto: eat food, mostly plants, not too much. gathered some of my favorite Writing Killer Twitter Content tips, added some of my own, and came up with this list. Adverbs use up important real estate and your content will be perfectly fine without it. Writing Killer Content in 140 Characters or Less. How do you say what you want to say in less than 140 characters? Ask any writer out there. Writing short is difficult. But so do poets. Cummings. Get Verbal.
Google+ for Your Business
JANUARY 27, 2014
Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. Remember that Google+ IS Google! Use it.
How to Create Your Ultimate Blogging Calendar
MAY 11, 2016
You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. But, there is a real need for relevant and timely content – more than ever. You are building trust when you are consistently providing great content. What happens? Option 2: Calendar.
3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings
MAY 11, 2012
Anybody can be a content marketer … but not everyone can be a good or even great content marketer who creates articles that convert and rank high in the search engines on a consistent basis. Eric showed us one of them— the Content Strategy Generator Tool —earlier today, but I wanted to show you three others that are definitely worth experimenting with. The Web Search filter.