Trending Sources

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Three years ago, I was introduced to  Narrative Science , a company that trains computers to write news stories and create content or, better explained, how  algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Because the reality is this.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. Through the email signature: the real estate at the bottom of every single 1:1 email sent. Getting the word out about your company’s most important content has never been easier. How can you do this? Email List Growth. Webinars.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

The Down and Dirty Guide for Beginner Content Marketers

Kikolani

You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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7 Facebook Marketing Case Studies

Pamorama

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. With a good content management system or a developer, you can add almost anything to your site. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.

Google Plus SEO: The Business Benefits

Pamorama

Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Higher page ranking through posting fresh content on a regular basis. Google Plus and social signals. Google Plus and PageRank.

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Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. MattGentile Tweet This. billion.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More content = more leads.

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How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself! Katie.

Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. People like lists. Teach us.

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Academy Week June 27 – June 30

Katie Lance

Join us for one or all of the upcoming free webinars: How to Rock Your Facebook Strategy for Real Estate :  Monday 6/27 10:00am PDT / 1pm EDT. CLICK HERE TO REGISTER FOR THE FACEBOOK WEBINAR NOW >> Instagram for Real Estate: Tuesday 6/28 10am PDT / 1pm EDT. Ready to take your Facebook marketing to the next level? What should I post? and much more!

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. But, there is a real need for relevant and timely content – more than ever. You are building trust when you are consistently providing great content. What happens? Option 2: Calendar.

Writing Killer Content in 140 Characters or Less

TwiTip

Michael Pollan provides a great example of writing meaningful but short content with this 7-word manifesto: eat food, mostly plants, not too much. gathered some of my favorite Writing Killer Twitter Content tips, added some of my own, and came up with this list. Adverbs use up important real estate and your content will be perfectly fine without it. Writing Killer Content in 140 Characters or Less. How do you say what you want to say in less than 140 characters? Ask any writer out there. Writing short is difficult. But so do poets. Cummings. Get Verbal.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Content will continue to rule. Marketers will be more apt to include more images and short videos to their content strategy. Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  Hart  .

What Is Inbound Marketing For Lawyers?

Myrland Marketing

Earning traffic   is next in Hubspot’s definition of Inbound Marketing above, and it simply means that you have to earn the traffic, or the visitors, to your digital real estate…your website, your blog, your LinkedIn posts, your Facebook Page, your Twitter account, etc. One of these terms is Inbound Marketing. LET’S BREAK IT DOWN. WHAT DOES THIS LOOK LIKE? THEN WHAT?

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data. Social Media Software

Google+ for Your Business

yMarketingMatters

Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  Remember that Google+ IS Google! Use it.

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Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.” Can I share content between myself and my page?

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Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Yet, with an eye toward constant improvement, Polar Bears International made a few simple changes to its format and content — all based on lessons from some of the best nonprofit social media managers. The results: 1,980 people engaged with the content through likes, shares and comments. Use that extra real estate to your advantage! Case Study Content Strategy Featured

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Continue posting the same quality content, photos, videos, questions and links that your fans have already come to appreciate! Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Prepare your cover photo. Establish your timeline of events. Keep calm and carry on.

3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings

ProBlogger

Anybody can be a content marketer … but not everyone can be a good or even great content marketer who creates articles that convert and rank high in the search engines on a consistent basis. Eric showed us one of them— the Content Strategy Generator Tool —earlier today, but I wanted to show you three others that are definitely worth experimenting with. The Web Search filter.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Firm parameters on real estate, once the holy grail of the social media network, are only getting bigger. On Twitter that means 80 percent of your tweets should be focus on the needs and interests of your followers, and 20 percent should promote your brand’s content. Social Media Twitter content content marketingBy Janice Cuban. Twitter Endless Characters.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

We all know visual content is consumed faster and shared more often than text. Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing. The motto for the Duck Derby is “Adopt a Duck.

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

Click on Groups and then “Groups Directory” to research featured groups that offer content you find interesting. You’re both in the real estate industry and two incredible go-getters. . Tom is a 20 year real estate veteran and has run his own brokerage for the last 10. Anne is a top producing real estate agent that has been in the industry for 5 years.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.

Podcast Promotion: 7 Smart Ways To Improve Your Social Sharing

Peg Fitzpatrick

Podcast promotion is similar in many ways to promoting blog content but here are a few tips specifically for podcasters based on less than optimal planning that I’ve seen: Craft titles with creativity. While it holds value in some places to talk about the episode number, on social sharing it uses valuable real estate. Skip the episode number for social shares. Perfect!

Apps Are Media

Twist Image

Content is media." We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. Advertising was paid placement, while content was the stuff that had to be earned. It also further validated that content is media. Content is media. So, where is the real estate now?

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

Live videos on Tumblr can be reblogged, giving your live content a longer lifespan on a whole different network. Related to this: your videos live on on Tumblr, so Tumblr users won’t miss out on your content just because they missed the show. This algorithm heavily favors live video content, and provides a big incentive for brands to publish live videos on the network. But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. link].

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

If not, upload a new photo that will be more suitable for this f abulous new big real estate! This is supposed to help others find your best content easily. 5. It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. Amazing! love it!