Trending Sources

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. Mistake #4: Not creating original content.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. If you’ve mastered the art of repurposing content , than yes that makes sense – but for many of us, picking a few platforms and then executing on them well is key.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Part 1: Align Daily/Weekly Content Strategy With Goals. If it’s yours too, build your objectives around a creative content schedule that maximizes every network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Use live streaming to build a stockpile of brand content ready to repurpose. Because the reality is this.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Content Marketing. Are you creating content that tells the story of what it feels like to work with you or highlights your expertise? Facebook Groups. Set the rules. Brainstorm.

Google News Lab, Algorithms, and Content Creation

Spin Sucks

Three years ago, I was introduced to  Narrative Science , a company that trains computers to write news stories and create content or, better explained, how  algorithms are becoming superior storytellers over journalists. It’s a new world where algorithms and humans are working hand-in-hand to produce some of the world’s best content. How Content Creation Will Change.

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

A 3 Step Content Writing Strategy From Donald Trump

Writtent Blog

How Donald Trump Became a Real Estate Mogul Donald John Trump, Sr. His was father was Fred Trump, a wealthy New York City real estate developer. Donald Trump grew up learning about the real estate industry from his father. Content Marketingwas born on June 14, 1946.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. There are dozens of ways to generate leads, but one of the most effective ways, in my opinion, is through developing a killer content strategy. Content helps to draw prospects in to who you are. When done consistently, content will help to give prospects a sense of what it feels like to work with you.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. What content will you play for your audience today?

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Humans crave variety.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Ways to Build Online Authority Using Content Marketing. About Paul Chaney.

A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business

Convince & Convert

Real estate professionals are all the same (or at least that’s the common perception). How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

Why Social Media Is Important for Content Marketing

agora pulse

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Once you know what everyone is talking about you can incorporate it into your content marketing efforts.

The Down and Dirty Guide for Beginner Content Marketers


You cannot hope to be a premier content marketer when you first begin. And especially if you are a small business entrepreneur with a tight budget, you will be doing the bulk of your content marketing yourself. Starting With the Basics – Definition and Goals of Content Marketing – the Lego Movie. This was a full-length feature film that was nothing but content marketing.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog


Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers. Why is evergreen content a great investment?

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7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.

Google Plus SEO: The Business Benefits


Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Higher page ranking through posting fresh content on a regular basis. Google Plus and social signals. Google Plus and PageRank.

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How Citrus Content Saves Time on Social Media Management

agora pulse

Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more. ” Solution: One, easy-to-use tool that saves remarkable time and frustration.

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Treat Digital Like Real Property


While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. Repairs and regular maintenance costs cannot be deducted. What will you do in 2017?

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. MattGentile Tweet This. billion.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. With a good content management system or a developer, you can add almost anything to your site. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Researchers also discovered that a colored visuals increases people’s willingness to read a piece of content by 80%. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL.

Content Is No Longer King: Curation Is King

Content Is No Longer King: Curation Is King Steve Rosenbaum , | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

How to Grow Your Network with Instagram

Katie Lance

First off, a picture is worth a thousand words – especially in real estate. Here are some additional tips to think about when creating Instagram content: Have fun. Repurpose your content. Create local content. Are you already creating content on Snapchat or other social media platforms? Instagram is a great place to repurpose that content!

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More content = more leads.

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What Is Inbound Marketing For Lawyers?

Myrland Marketing

Earning traffic   is next in Hubspot’s definition of Inbound Marketing above, and it simply means that you have to earn the traffic, or the visitors, to your digital real estate…your website, your blog, your LinkedIn posts, your Facebook Page, your Twitter account, etc. One of these terms is Inbound Marketing. LET’S BREAK IT DOWN. WHAT DOES THIS LOOK LIKE? THEN WHAT?

How To Find Time To Be Creative

Katie Lance

If there’s one thing we could all use a little bit more of, it’s time. I’ve chatted a lot about time in recent blog posts – from social media time management and my best-kept secrets for curating, creating and promoting hot content to how to stop wasting time on social media. Batch your content. Creating video content? statistic or two. Have a schedule.

Apartment Marketing Predictions 2014: The New Breed Speaks


Content will continue to rule. Marketers will be more apt to include more images and short videos to their content strategy. Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  Hart  .

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data. Social Media Software

Writing Killer Content in 140 Characters or Less


Michael Pollan provides a great example of writing meaningful but short content with this 7-word manifesto: eat food, mostly plants, not too much. gathered some of my favorite Writing Killer Twitter Content tips, added some of my own, and came up with this list. Adverbs use up important real estate and your content will be perfectly fine without it. Writing Killer Content in 140 Characters or Less. How do you say what you want to say in less than 140 characters? Ask any writer out there. Writing short is difficult. But so do poets. Cummings. Get Verbal.

Google+ for Your Business


Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  Remember that Google+ IS Google! Use it.

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3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings


Anybody can be a content marketer … but not everyone can be a good or even great content marketer who creates articles that convert and rank high in the search engines on a consistent basis. Eric showed us one of them— the Content Strategy Generator Tool —earlier today, but I wanted to show you three others that are definitely worth experimenting with. The Web Search filter.

Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.” Can I share content between myself and my page?

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

How to post great content on a consistent basis. This means it’s incredibly important to make a great first impression with the content of your Instagram profile and bio. It could entice them to follow you, scroll through some more of your content or even click the link back to your website. This is super valuable real estate. Your most commented on content.

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Continue posting the same quality content, photos, videos, questions and links that your fans have already come to appreciate! Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Prepare your cover photo. Establish your timeline of events. Keep calm and carry on.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Firm parameters on real estate, once the holy grail of the social media network, are only getting bigger. On Twitter that means 80 percent of your tweets should be focus on the needs and interests of your followers, and 20 percent should promote your brand’s content. Social Media Twitter content content marketingBy Janice Cuban. Twitter Endless Characters.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.