Janet Fouts
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl. Far from it.
Janet Fouts
MARCH 16, 2014
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Respond naturally.
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Janet Fouts
MARCH 6, 2013
Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content. On Instagram it generated 5,274 uploads and the Diet Coke Instagram account topped 22,000 followers. They gave away less than $6,000 (based on $1 per upload) for a whole lot of goodwill.
Janet Fouts
OCTOBER 15, 2012
Yesterday was a momentous event in advertising history. The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.”
Janet Fouts
MAY 13, 2014
The timeline feature above displays how many views I’m getting over time and I cross reference that with my own events. Was I speaking at a conference or at a corporate training event? I’ll go look at those profiles and see how we stack up. Maybe a blog post or shared item triggered a flurry of views?
Janet Fouts
JULY 28, 2013
Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13. This conference brings together business leaders, agency execs and their teams with keynotes and expert panels, as well as solutions providers and their tools, all in a dynamic, community-based setting. See the full agenda here.
Janet Fouts
FEBRUARY 27, 2013
It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. By Frank Strong. His sleeves were rolled up. His tie was loose. He swore.
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