Bill Hartzer

MARCH 5, 2010

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. If you update your website’s content, people will notice. And the search engines will notice, as well.

Engineering 144

Engineering Social Bookmarking Syndication Newsletter 144

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

OCTOBER 14, 2015

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Kikolani

AUGUST 6, 2012

Many of you know me as the Search Engine Optimization guy. Really Simple Syndication. Content Development Consistency. Your ping list is used to ping search engines and RSS aggregators, and many other places. Really Simple Syndication. Content Development Consistency. List Swaps. Rich Snippets.

Syndication 122

Syndication Aggregator CPM CPC 122

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

DECEMBER 2, 2009

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Firebelly

JANUARY 22, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

ProBlogger

MAY 19, 2022

If you want them to find information or read content, a web site is still the most ideal place for this. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Blog RSS feeds. Email newsletter.

Marketing 35

Marketing Blogger Forums Syndication 35

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

OCTOBER 23, 2009

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. For many news sites (especially poorly optimized ones) search engine referrals are still considerably below 20% of total traffic.

Hitwise 124

Hitwise Social Media Digg Survey 124

ProBlogger

MAY 19, 2022

If you want them to find information or read content, a web site is still the most ideal place for this. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Blog RSS feeds. Email newsletter.

How To 26

How To Marketing Blogger Forums 26

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Setup and implementation involves setting up and optimizing company pages within each platform, designing landing pages for offers, and creating editorial calendars and syndication schedules. Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc.

Social Media 168

Social Media How To Marketing Syndication 168

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Study 147

Study News Press Release Report 147

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JANUARY 4, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Here’s wishing everyone an interesting and productive 2010. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

JANUARY 19, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

OCTOBER 29, 2009

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. If not how do we get there? Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. But it would be nice to see the Tumblr site have a more interactive feel.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). On a related note, it will be interesting to see what impact the new expanded results will have on search referrals to news and content sites.

News 113

News List Google Embedding 113

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 13 Proven Ways to Write Content Your Audience Wants – Your readers are telling you which type of content they want. Search Engines / SEO. Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Much of what I came across will not be particularly compelling to users or do much to drive repeat visits.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). However there is also a downside.

Press Release 102

Press Release Social Media Syndication Hosting 102