Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

Education 174

Education Examples UGC Content 174

Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Jason Yormark

JULY 19, 2012

In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93

B2B Strategy Tips Content 93

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Template 102

Template Templates Social Media Content 102

Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do?

YouTube 110

YouTube Content How To Survey 110

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Buffer Social

JUNE 8, 2023

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

Team 67

Team Features Organization Questions 67

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. As one marketer said, “You need a lot of content to support a program.

Strategy 132

Strategy Content Curation Press Release 132

BeingOptimist

JANUARY 22, 2022

For search engine optimization purposes, there are a couple of different kinds of plagiarism to look out for. There’s text and image plagiarism that can affect a website’s ranking, but there’s also the kind of plagiarism that happens when someone steals content without even trying to rephrase/quote it.

Content 78

Content Tips Engineering Authentication 78

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Oktopost

MAY 16, 2022

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Content is approved by marketing, so employees know that sharing content pre-approved by the marketing team is safe to share.

B2B 91

B2B Engineering Social Media Privacy 91

Bill Hartzer

FEBRUARY 4, 2012

Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. You have to evaluate all of it from the view of the search engines.

Engineering 112

Engineering Content Tips SEO 112

Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111

Bill Hartzer

SEPTEMBER 2, 2013

You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. But, in fact, if you look at it closely, it’s only a search engine submission service for $75 per year. Search Engine Marketing'

Engineering 117

Engineering Domain Name URL Sites 117

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 136

Social Media Content Lurker Metrics 136

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Bill Hartzer

OCTOBER 12, 2011

It is vital to add fresh content on your website every now and then if you want to stay afloat in the cloud. So then, the next question we ask ourselves is what is the importance of fresh content for SEO ? SEO is all about understanding what popular search engines and web users want. Search Engines love fresh content.

Engineering 100

Engineering Content Press Release Compete 100

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Bill Hartzer

OCTOBER 6, 2010

This is only one Search Engine Optimization tip out of several SEO tips I have been providing over the years. All of my search engine optimization tips are supposed to be specific, they should not acquire a lot time to implement, and are supposed to be directly to the point. How you can discover your best content ?

Engineering 125

Engineering Tips Widget Content 125

Bill Hartzer

JULY 3, 2014

Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. Today’s Throwback Thursday search engine is iWon.com, circa 2001. Well, that business plan didn’t last long, iWon is not a search engine or “start page” anymore. Search Engines' 10,000 every day.

Engineering 109

Engineering News Sites Features 109

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Team 72

Team Examples Content Policies 72

The Realtime Report

NOVEMBER 16, 2022

This means responding to comments and messages, sharing interesting content, and being active on the platform. Any restaurant owner knows that customers today are always looking for information online. A website and blog are essential tools for giving customers the information they need about your restaurant.

Tips 182

Tips Marketing Loyalty Hotels 182

Saying It Social

NOVEMBER 15, 2010

There’s a new kid on the block for finding great information about Social Media for Business. Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. Saying It Social is proud to be a source for Social Media Informer! Be A Jump Off Point.

Social Media 155

Social Media Resources Aggregator Curation 155

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These words are their content tag words. These were selected to draw from the search engines. With this information, you can describe your products using keywords to attract that audience.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. In fact, if you aren’t doing research, then your content is going to be dry and boring, maybe even lacking in the facts department. You don’t want that. It will affect your readership.

Small Business 98

Small Business Notification Forums Research 98

Bill Hartzer

MAY 14, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. How Do You Create Content? How do you create content?

Engineering 100

Engineering Sites Widget Tips 100

Bill Hartzer

JANUARY 12, 2011

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content.

Engineering 154

Engineering Press Release URL Domain Name 154

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

SEO 157

SEO Social Media Strategy Hashtag 157

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. This year was especially good for search engine optimization mistakes and blunders–and I had to narrow down the list quite a bit. biggest search engine optimization. Penney Banned for Gaming Google.

Engineering 137

Engineering Yahoo SEO Discount 137

The Realtime Report

MARCH 7, 2017

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” ” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best.

Content 121

Content Patterns Nielsen Mobile 121