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How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 106
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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 118
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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What are the most impactful social media KPIs?

Oktopost

Engagement metrics, such as “likes” and “comments” or even sharing our posts, give us a peek into how our audience is connecting with our content on the social media platform itself. “Not all excellent content can be a link post that drives traffic–and it shouldn’t be.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 120
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145