Convince & Convert

JULY 31, 2012

Access to Social Signal. This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. But it’s brilliant. 4 Reasons Google Bought Wildfire.

Google 164

Google Adwords Software Social Media Management 164

Firebelly

NOVEMBER 15, 2012

One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. At first, I felt like the winner of “Who Wants To Be a Millionaire”, except on Facebook or Twitter, I have an unlimited number of lifelines, not just three. Ask for Jim.”

Social Media 241

Social Media Hotels Retail Airlines 241

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. While many organizations have got social media religion, there are many others still swimming against the stream. As for the ideal dynamic today, Enterprise 2.0

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. link] [link] Hot In Marketing Facebook Success Summit – 22 Sessions on Everything Facebook | Speaking Engagements | Social Media Consulting. Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 5, 2010

link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. link] [link] Hot About TV I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 27, 2010

Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." Those words are often used interchangeably, but they are not the same.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Remember, social media success is about the wizard, not the wand.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 20, 2010

Package for Consumption Observe what types of content social media users are interacting with and where. prepare TV review content about HDTVs for twitter and blog comment distribution). About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. link] Seriously. Even before the genre developed.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Social media strategy consulting details here. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

APRIL 17, 2012

A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. Move from social media tactics to a philosophy of sharing. social business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. Twitter is for people you want to know. (I Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Linkedin is for people you know.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. Then Linkedin.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Comment away!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How are you integrating social media into other programs? ExactTarget @Compendium [link] [link] Top ?

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Courtenay Pitcher As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. Is this the future of agencies?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Mark, you're spot on! You're almost to the point of sale.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 20, 2010

new white paper from me and @chrisbaggott) [link] [link] Blu Maya Does Your Blog Have a Long Tail | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Ken Styles RT @jaybaer: Does Your Blog Have a Long Enough Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 5, 2010

shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Social media statistics and reporting, without the hassle. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 24, 2010

Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Go onto Twitter and talk @ people. They're right there if you talk about shoes. Be patient.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Koka Sexton

MARCH 2, 2011

Today Social Selling University officially launches as the first program to educate sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle. Why does social media matter to sales people? About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Strategy Review Consultant 119