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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash. Filming and editing. Staying up-to-date on trends.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product. Lavalier mic. Insense.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend.

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4 Android Apps for Facebook

Idaconcpts

For that he deserves a greenly constructed blue ribbon. But for now, we can give him a list of 4 great apps to take full advantage of Facebook on an Android smartphone. As yet there is no audio so perhaps this is the modern equivalent of the silent film. Facebook for Android.

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A Guide to Social Media Collaboration

Buffer Social

Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams. Lifestyle creators Alix Earle and Monet McMichael frequently film content together on brand trips.

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Some Perspectives on Pinterest

Social Media Marketing

But think creatively about how you construct boards: rather than just listing products, center around a theme. There are some good resources out there with a number of great examples for businesses. And of course, you'll want to use Pinterest to drive sales - particularly if you're in the e-commerce business.

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