article thumbnail

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Follow me here: You land in Los Angeles for a conference. You drop your bags off at the hotel, and you’re hungry. You look online, and Facebook, knowing full well that you’re in LA, and for what conference, says “Hey, Michelle! But at the top will be the steakhouses your friends have visited – if their sentiment was good.

Sentiment 167
article thumbnail

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.

Hashtag 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The complete guide to Twitter listening

Sprout Social

For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. Tweets surrounding a local or national industry conference is an easy way of tracking what’s an emerging trend. Chi-town pizza.

Twitter 79
article thumbnail

The Permanent Brand

Twist Image

A sentiment. " The question was asked more times that I could count last week in Las Vegas while attending a conference. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). An impression.

Brands 108
article thumbnail

Social Media is Dead, Long Live Big Data

Laurel Papworth

When I say “she” I of course mean a non-gender specific bot that uses Big Data collected from social media sites to give sentiment and personalised data on individuals. I guess when I walk across a hotel foyer towards the Reception, security camera’s are already at work? Sales love this one. Fitbit Or No Job?

Data 40
article thumbnail

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

your post in general reminds me of something i recently read in a Buddhist magazine.Live like you are in a hotel: use everything, but take nothing with you and leave nothing behind. conference. i see people using them on the metro but i have enough trouble staying with one book at a time in paper so a Kindle probably wouldnt help me.

Apparel 122
article thumbnail

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Angie did a phenomenal job of communicating a highly visual topic largely without the use of visuals, thanks to technical glitches with the hotel’s equipment. Steve Woods , Eloqua.

B2B 164