Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Even more interesting is that Hispanics tend to use their smartphones to research and make purchases more than non-Hispanic consumers in every category. People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). 10 Reasons Market Research is Critical to Social Media (6). In some cases, they magnify each other. On Beyond Snake Oil (1). Share this on Facebook. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111

Content comScore Wiki Social Networking 111

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

JANUARY 25, 2018

User-generated content can help drive reach and engagement. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. On top of these statistics, comScore’s 2017 U.S. billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

SEPTEMBER 25, 2014

According to comScore data, visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month. Pew Research. Online PR facebook online news pew research SMART News social media strategy twitter'

News 73

News Social Media comScore Reddit 73

agora pulse

DECEMBER 17, 2019

Kanell’s post, which used Instagram’s “paid promotion” tag, garnered 439,628 views, 15,937 likes, and 198 comments, resulting in an engagement rate of 2.07%. According to recent research, 89% of customers expect companies to act with integrity at all times. And his caption promoted both TikTok and its “Savor The Flavor” contest.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. according to a study by 360i. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

YouTube 111

YouTube Strategy B2B Marketing 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). One out of every six minutes spent online is on a social network ( comScore ). 64 percent of Twitter users are female ( Pew ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Socialized

JANUARY 22, 2010

Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge. Just forget it.

Social Media 58

Social Media comScore Brands Loyalty 58

Social Media Marketing

FEBRUARY 25, 2012

And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. I've seen it at work personally, as one of my pins has been "repinned" some 11,500 times. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. This Equation Research study reiterates what several others have found: the biggest barrier to a company starting a social media program is a lack of knowledge. Just forget it.

Social Media 53

Social Media comScore Brands Loyalty 53

Ignite Social Media

DECEMBER 16, 2016

Twitter analytics allows a data export with forty variables detailing many aspects of post performance – including breading out paid and organic engagements. Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. Further, the analytics interface is pretty user friendly.

Analytics 60

Analytics Platform Social Media comScore 60

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. Even if you do strike research gold, you can still go wrong by using statistics incorrectly. Online research tools. Asterisk (*).

Research 111

Research Social Media HootSuite Tips 111

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

DECEMBER 2, 2011

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Three out of four US Internet users visit Facebook daily according to comScore.

comScore 277

comScore Study Facebook Statistics 277

Diva Marketing Blog

JUNE 17, 2009

Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 million adults ages 55 and older engage in social networking. don't hate-ha) - @dcgf >@dcgf as an Mil-gen are you comfortable engaging with the 'older' peeps on twitter? here are my take of the highlights.

comScore 40

comScore Social Networking Social Media Flickr 40

Hootsuite

MARCH 2, 2020

It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S. According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. Likewise, U.S. Hit the ????

Statistics 145

Statistics Marketing HootSuite Advertising 145

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Twist Image

AUGUST 19, 2016

Exactly half of all time spent on smartphone applications occurs on an adult's single most-used app, says comScore in a new report that contains a host of intriguing data points about mobile app reach and engagement. You got the consumer to find you, download your app and engage. engagement. mobile engagement crisis.

Mobile 40

Mobile comScore Brands Applications 40

Convince & Convert

MAY 29, 2018

comScore ]. Research from Pew indicates : YouTube has the most users but ranks fifth in frequency of use. You can analyze the content for any keyword and find out where the most engagement happens. Are you thinking about marketing with video in social media, but not sure which platform will get you the best results?

Platform 153

Platform Campaign Video YouTube 153

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down. The quality of branded content (or lack thereof) affects the degree of engagement.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Webbiquity SMM

OCTOBER 8, 2013

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. 31 Actionable Social Media Marketing Tips Based On Research by Heidi Cohen. Social Media Tools and Reviews.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

MARCH 15, 2016

According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. The promoted video function allows you to effectively reach targeted and engaged users. With engaging with customers becoming increasingly important, how do you plan to use social media?

Social Media 34

Social Media comScore Small Business Mobile 34

ProBlogger

JULY 22, 2014

Source: comScore. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google: Note that 7 out of the top 9 factors are social signals. Source: SEL.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Lee: Yeah, that’s from Comscore. Yeah, doing research into, you know, not only surveying. customers and doing some primary research, I guess and getting a sense of. Lee, how are you?

Social Media 136

Social Media SEO Retail Conference 136

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% A research conducted by Horizon Media in May, 2015 stated that 21% of internet users in the US would be more inclined towards Meerkat or Preiscope. of internet users viewed a minimum of one video on the internet in the course of a month in 2015.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

Global media analytics and measurement company, ComScore , states that 45.4% A research conducted by Horizon Media in May, 2015 stated that 21% of internet users in the US would be more inclined towards Meerkat or Preiscope. of internet users viewed a minimum of one video on the internet in the course of a month in 2015.

Video 60

Video Tips Marketing Film 60

Writtent Blog

JULY 16, 2013

In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. You’ll Become an SEO Magnet. Modern Consumers Are Always Connected.

Sysomos 88

Sysomos Hubspot SEO ROI 88