Waxing UnLyrical

MAY 15, 2018

It is more challenging to cut through the cacophony of competing messages and conflated vocabularies with unique and compelling messages. So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. It’s a foundational necessity.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too. Owned Media Readership.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

NOVEMBER 9, 2015

How To Hack Your PR Strategy For Massive Growth. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique. Which means only you can come up with the right solution for YOU.” ” And also because I wrote it. ” 7.

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

JANUARY 24, 2019

When my dancing improved, I started competing in ballroom competitions and after a few years began winning ballroom championships. Discovering and actively living my purpose caused me to take up ballroom dancing – something I longed to do since I was eight years old, dreaming of dancing like Ginger Rogers. I took more lessons.

Consultant 228

Consultant Banking Compete Energy 228

Waxing UnLyrical

MAY 4, 2015

Why: “Today’s agency field includes seasoned veteran agencies, mid-sized niche players, and a crop of very competent rookies that have left some venerable firms to blaze their own paths,” says Robert Udowitz as he explains how to find the right agency for your business. Finding a PR Firm Isn’t the Piece of Cake it Used to Be.

Consultant 100

Consultant Flickr Compete Travel 100

Waxing UnLyrical

FEBRUARY 17, 2016

When I develop strategy, I think of my friends, the ones who are REALLY good at what they do ( and I’m not alone in this ). When business consultants lower their rates to compete, they not only cut themselves out of dollars, but also cut every other consultant out of dollars. Lowering our rates will only depress the market.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

JUNE 21, 2011

The biggest issue with crowdsourcing for a designer is that the small guys can’t compete. Kirsten Wright runs a successful web design and social strategy firm, Wright Creativity. From a designer’s standpoint , crowdsourcing feels like you’re sitting behind a restaurant begging for leftovers. What do you think?

Crowdsourcing 172

Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

MARCH 4, 2015

Mitch’s role is an integral part of the company’s brand strategy. It competes and wins against the global advertising agencies with deep pockets. Chief Marketing Officers at large companies seek out Twist Image first because they feel like they know, like, and trust Mitch and his company — even before they buy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

OCTOBER 26, 2016

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Our client wanted to make smart decisions as it updates its social media plan. With that perspective, we framed the report as a peer review to identify current trends and best practices.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

NOVEMBER 15, 2010

When you SEO a timely news release, you are competing with news, correct? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. per keyword, which can prevent you from competing for more competitive search terms. Instead, here are four completely awesome tools I love that don’t seem to get the attention they deserve.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. This would mean the same number of organizations competing for a smaller number of keywords. (So

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. How does a nonprofit compete? Having a good one, and telling it well through your integrated PESO model-driven strategy, is only effective if we measure the results. Are you incorporating what you’re learning into your nonprofit storytelling strategy?

Case Study 168

Case Study Communities Study Statistics 168