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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds.

Compete 115
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.

Brands 236
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Socialnomics is written by Erik Qualman , most well known for his contributions over at Search Engine Watch and on the tradeshow circuit. Thanks for stopping by, and sharing.

Review 209
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. Maybe you’ve set up a blog to run AdSense and earn money from the search engines. Your blog has to be excellent.

Blogger 250
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. We’re starting to use search — and social media — as our recommendation engines.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Is it even possible? We can say that it is.

Hotels 245