Webbiquity SMM

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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter.

LinkedIn 179
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use a comparison tool on their phone to find the lowest price. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Comparison of similar posts to see how the differences between them affect success. How your posts perform in both short term and long term. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. A good audit helps you figure out why.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. But there are clear differences between them.

Vocus 185
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. Iconsive ). Iconsive ). Iconsive ). 3 B2B Content Marketing Stats and Facts.

B2B 110