Waxing UnLyrical

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Extra Boost of ā€œVā€: More Vloggers for your YouTube Cravings

Waxing UnLyrical

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

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Flash Mobs Go Social in India

Waxing UnLyrical

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies ā€“ both large and small ā€“ are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” Like most of companies in India, Nissan signed a Bollywood celebrity (Ranbir Kapoor) as brand ambassador. What made it different? What did the contest entail?

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine ā€“ faced a pretty significant challenge.

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When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. In the digital age, companies need to showcase what a brand is doing for its audience. What do you think?

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? Funny thing is ā€” itā€™s not really a hot new trend. So, what is influencer marketing?