Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt. Know all social sites that your child is a part of it. and you know what? You the parent.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 28, 2010

More importantly what struck me was that as much as I had done, in the grand scheme of things, a lot was predicated on how much the company I was working with embraced what I was doing. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks.

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Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MAY 10, 2011

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. For now on, I’m going to call it Voice of the “social&# Employee. Does social give a voice to the employee who isn’t happy?

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Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

APRIL 16, 2010

They also announced that the company has cut almost 70 people —accounting for over 40% of its staff. In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. Ning currently has more than 1.9

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

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Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. 4) Social data will determine your next move in your future business engagements, don’t ignore it- Social data will be driving consumer engagement.

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Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

AUGUST 11, 2010

We love to talk and tell others about train wrecks for companies and people. Tags: social media influence blogs marc meyer social media Social Networks YouTube. We can be easily punked. We love watching video -and then sharing it-it takes no effort, none. zilch.zero. We are suckers for top ten lists.

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Social Media Social Networking Training YouTube 194

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

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Data Social Media Radian6 ROI 197

Direct Marketing Observations

MARCH 26, 2010

You might be either just getting started in social media as a consultant, as a marketer for your company, or perhaps, you are a more seasoned individual. Either way, the assumption is that you are immersed in the culture and dynamics of social media integration in some way, shape, or form. 5) You Ignore The Rest of the Company.

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Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based. Big diff.

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Social Media Social Networking Buy Sites 176

Direct Marketing Observations

OCTOBER 5, 2011

I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. And thus…we don’t need another social network.

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Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

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Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JUNE 18, 2010

Take for example the Forrester “social maturity&# survey which wants to know which companies are ahead of the curve in implementing social technologies for both external use (i.e., I had been thinking pretty hard lately that the more that I talk to various companies of various sizes one thing is becoming quite clear.

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Buy Social Media Survey Social Networking 159

Direct Marketing Observations

JUNE 23, 2011

They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. All great poster children for corporate social success and the list continues to expand. Of course some would say well social isn’t new anymore. Of becoming social.

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Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

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Types Social Media Lurker Social Networking 143

Direct Marketing Observations

OCTOBER 27, 2011

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. Do they just give away free stuff too?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JULY 16, 2010

IM, Email and social networks in one easy to use app! Coordinate and manage your social media presence. Tags: social media marc meyer tom martin Old spice top social sites media funnel digsby qr codes fast company. You need a QR code. It’s Digsby. Check out MediaFunnel.

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Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Which means that the phenomena of social networks has definitely peaked our collective interest as marketers and yet we are still not quite sure how to us social to sell or market our stuff-What do we do?

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Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 19, 2010

because then and only then might you understand the people, the social business challenges facing companies, and the ever-changing landscape that is social computing. Know this: If you try to pitch me, at the least, I’m going to do my homework on your company, but then I just may do my homework on you.

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Social Networking SEO Social Media Organization 138

Direct Marketing Observations

JANUARY 27, 2011

Yep I was going to talk about how athletes should be careful of what they say about themselves or others especially on social networks. Not just the fact that it was on a social network but this has to do with civility and respect. It must be true. Until it happened to me. And I feel awful about it. I know better.

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Social Media Social Networking Groups Groups 177

Direct Marketing Observations

JANUARY 28, 2010

In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen? What is the downside?

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Social Media Social Networking Organization Examples 122

Direct Marketing Observations

MARCH 9, 2010

5) Need a good email marketing company ? In fact, I got to know someone from a pretty cool company just in the last 2 months, Thanks network. 6) How about a good social media monitoring company ? What’s great about this one particular company? I could come up with a list of 10 in no time.

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Social Media Meeting Social Networking Conference 196

Direct Marketing Observations

JULY 6, 2010

Let’s say you’re a consultant, which social media solution would you suggest and why? Which one is going to have the largest impact on your company? Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? and why would you use it?

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Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

NOVEMBER 23, 2010

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. We will define it. What drives that redefinition? doesn’t it?

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Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

JUNE 28, 2010

The mine field is littered with companies that have not done a good job in this area. When customers and people are upset and have been wronged, they can take to social networks and the power of viral socialness and vent and complain and create momentum to make a difference and affect change. It’s why you monitor.

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Groups Groups Policies System 122

Direct Marketing Observations

JANUARY 12, 2010

Not only does this person slay it when it comes to knowledge of his company’s product, but he also is so on top of the industry and social media in general, that he would be better suited as a strategist than as a sales person. That social media education will, to a certain degree fall to sales people. Why do I say this?

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap sales were off 4%.

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Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. Beyond that, companies became enamored with vanity metrics. It’s average. Engagement?

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B2B Conversation Social Media Strategy 100

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. As we wind down 2010 with essentially 2 1/2 months to go. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

MARCH 18, 2010

because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. They are your lifeblood and THEY are using social networks with or without you. the same holds true in social networks. Get in the game. Guess what?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

NOVEMBER 24, 2010

I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. Keeping the users of your social network “in network&# with their own email, makes complete sense. And it makes sense.

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Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

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Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

FEBRUARY 18, 2010

Well, look no further than this resource of 117 social media policies. With that being said, Companies and or sites like Fliqz , will become more valuable. Tags: social media marc meyer Social Networks. You need to understand the significance of that. Check out Overheard.it. Let me know! C4S5AZ9CTSGH.

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Sites Policies Guidelines URL 138

Direct Marketing Observations

FEBRUARY 2, 2010

Executives are turning FUD around and using it on their own organizations with regards to the use of social media. While companies widely accept that social media is transforming the business landscape, executives are still reluctant to approve anything more than small tests or pilot programs. Helping us out this week, B.L.

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Social Media Sentiment Research Process 131

Direct Marketing Observations

AUGUST 9, 2011

In each case there was always that big learning curve and once everyone overcame that, then all of a sudden you had people and companies left and right who decided to wrap whole business solutions around disciplines such as internet marketing, email marketing, search engine marketing and content marketing.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Privacy be damned.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

AUGUST 24, 2011

We all did something before social media. We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. Or where the title of the promo piece was as important as the content contained within? They have to have them to survive.

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Social Media Skills SEO Aggregator 199