yMarketingMatters

JANUARY 23, 2013

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. Another major factor is the “subject” line.

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Tips Smart Phone Marketing Mobile 178

yMarketingMatters

NOVEMBER 21, 2013

It’s a place where people can go to leave a message, browse through business products and photos, or chat with you online. Are your products or services suitable for Facebook. Remember to adhere to the 80/20 rule – 80% provide compelling, interesting, funny, even personal content, 20% should be about your products/services.

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Facebook How To Statistics Hashtag 237

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. These days any type of business can benefit from the production of a short video to communicate with their customers to introduce products, services and special offers. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

OCTOBER 2, 2017

Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. The two most popular ways companies are optimizing for mobile marketing are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%).

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

MARCH 30, 2014

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Showcase Pages.

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LinkedIn Products Real Estate Repository 223

yMarketingMatters

DECEMBER 6, 2015

What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market. NOVEMBER TIP: Advertise in Social Media!

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

NOVEMBER 9, 2017

The smallest viable market is the biggest insight any company can have. Set the price for the customer segment, not the product. Start with CUSTOMERS, not product! It’s very important to focus on a niche market as opposed to a broad market or industry. No, there is no conflict. Play to your minimum viable audience. .

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Conference Price Compete SMS 124

yMarketingMatters

JUNE 4, 2016

It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions. Check out these 8 Best Practices for Facebook Live. Get early access to new feature.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

JUNE 22, 2012

Boxshot King is great for creating awesome 3D images (without Photoshop) for digital products that you can offer as opt-in gifts. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire.

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List Organization Tips Newsletter 257

yMarketingMatters

JUNE 22, 2012

Boxshot King is great for creating awesome 3D images (without Photoshop) for digital products that you can offer as opt-in gifts. Create a Sign-Up Form on Your Facebook Page: It’s super easy and there are a few companies that you can use to do this: Woobox , Lujure , ShortStack , WildFire.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

FEBRUARY 8, 2018

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. Here’s the video explanation from Marc Hull, director of Product Management at Facebook.]. From there, you can use an automated system to send updates to subscribers and respond to inquiries.

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Feed Feedly News Facebook 145

yMarketingMatters

MAY 29, 2018

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day. Company or Self-promotion can work when you add value and engage!

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

MAY 22, 2016

Instead of the old outbound marketing methods of purchasing ads, buying email lists, and hunting down leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they inherently want to be. They want to become part of your story.

Marketing 157

Marketing Survey Discount Loyalty 157

yMarketingMatters

NOVEMBER 29, 2014

Too often, companies randomly publish a few appealing posts and tweets here and there rather than forming a system for regular content publishing. Remember the 80/20 Rule: Make sure your content consists of 80 percent value, 10 percent about your company/product/services. Company news and announcements. Product launches.

Social Media 243

Social Media Content Tweetdeck How To 243

yMarketingMatters

AUGUST 9, 2013

Taking any campaigns your company has been using on other social media platforms and tweaking them for Facebook can impact the reach of your message. Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. You can save time by being able to post the same content across several platforms.

Hashtag 254

Hashtag Facebook Privacy URL 254

yMarketingMatters

AUGUST 13, 2013

Taking any campaigns your company has been using on other social media platforms and tweaking them for Facebook can impact the reach of your message. Branding your Facebook Page with your own special hashtag can help an idea or new product catch on. You can save time by being able to post the same content across several platforms.

Hashtag 100

Hashtag Facebook Privacy URL 100

yMarketingMatters

MARCH 27, 2016

88% purchase a product they pinned. Google is penalizing search rankings of companies without responsive design. Women continue to dominate Pinterest: 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinte. More stats here. are between 35 and 54. More stats here.

Social Media 100

Social Media Mobile Marketing YouTube 100