The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Without proper management , your product could fall flat on its face, leaving you to foot the bill. However, despite companies’ sentiments, many would be better off staying at home.

Retail 79

Retail Nielsen ROI Sentiment 79

SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

NOVEMBER 20, 2015

To date, one of their big ideas seems to be “do whatever Facebook does” and I’ve written extensively on the folly of this “monkey see, monkey do” approach to product development. If they own all the data, every developer and enterprise company that wants full-scale access now has to buy it from Twitter directly.

Twitter 60

Twitter Nielsen API Patterns 60

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. You’d work with influencers to invite their audience to the event. One off campaigns.

Influencer 104

Influencer Social Media How To Campaign 104

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Engaging with the Wrong Influencers.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

NOVEMBER 20, 2013

That such collaboration creates a hive of enterprise productivity focused on customer needs?—? In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. driving sales.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 28, 2016

And posting your Mona Lisa to some random blog won’t automatically bring hoards of awestruck readers to your website who are dying to peruse your products and services. Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies.

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How can you “train&# your CEO to use social media productively? 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc. Mistakes were made. by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. They offer 2 products: Heartbeat and MAP. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275