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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.

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Social Media Newsroom- Intel debuts social news hub

Proactive Report

Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting. SMR (social media releases). SEO friendly attributes. This free toolbar has full instructions on how to optimize a news release for search.(SEO)

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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This Week in Social Media – 6/19/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Make it easy for them to do so by providing the URL!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous.

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