Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Guess what? His response?

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. .&# If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

Apple 154

Apple Twitter Forums Policies 154

Social Media Strategery

JANUARY 23, 2012

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll I took this test for my own company's social Intranet tools, and I discovered that we're most like a high school.

Communities 121

Communities Wiki Microblogging Press Release 121

Twist Image

OCTOBER 23, 2012

Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. They no longer want to read it as a press release. " The silence online is deafening. People want to know his story from him.

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Case Study Press Release Mobile Study 106

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here. I just don’t think there’s a lot to do with it. Great article.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers).

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s one of the biggest reasons for companies not to engage in social media at all. I’ve seen press releases, non-English releases, and everything else in between. I’m just starting our company blog and great rules to live by! Nurture Perception. It’s hard work. Best of luck, Kristi.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

I’d much rather pay homage to this promotional products company. How does a company take a chance that it’s blog voice (and in some cases it is the brand voice) might leave the company…and take that personality with them. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. What are the challenges? Rand explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? …and so on.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. I complained to the company, but received no reply.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Interns at multiple companies all summer long. Send them your book. Or your beanbag chair.

Blogger 103

Blogger Yahoo Buy Twitter 103