Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

Comparison 110

Comparison Analysis How To Sentiment 110

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. This includes the industry, company size, location, and revenue.

Data 62

Data B2B How To Metrics 62

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. The good news is that there are ways to increase your reach and move your video metrics in the right direction. What is YouTube engagement?

YouTube 100

YouTube Engagement Metrics Analytics 100

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Social Media 210

Social Media Tools CPC URL 210

The Realtime Report

JANUARY 17, 2022

With everything in place, you should be able to see a boost in your search rankings, which means more organic traffic and leads. Mobile usage is now more popular than ever and as a B2B company, it’s in your best interests to focus on mobile marketing. Market Through Social Media Accounts.

B2B 113

B2B Strategy Marketing Mobile 113

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 107

ROI Influencer Marketing Survey 107

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Why should you focus on Twitter marketing?

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. The right data will assure executives that their investment in social is paying off. The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

JANUARY 12, 2021

There’s no doubt that social media is one of the most important platforms for communication today. More than half the people on this planet use social media. More people communicate through social than any other online channel. And social media inspires more purchases than any other channel.

Marketing 133

Marketing CPC Consultant Trends 133

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead.

Report 121

Report Data Social Media Content 121

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. The social media site is home to over 240 billion Pins on more than 5 billion boards.

Report 105

Report How To Analytics Social Media Management 105

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. How can you boost your bottom line? Longer entries return a more specific result.

SEO 74

SEO Social Media Engineering Social Media Management 74

Hootsuite

MAY 5, 2021

billion active social media users, an increase of 13.7% And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Webbiquity SMM

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them.

Instagram 159

Instagram Tools Hashtag Authentication 159

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social 3. Union Metrics 4. Without further ado, let’s dive in….

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

NOVEMBER 18, 2021

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . You can see the key performance metrics for influencers. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform.

Influencer 124

Influencer Campaign Tools API 124

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Facebook marketing creates awareness and promotes a company or individual via the platform. What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy?

LinkedIn 115

LinkedIn Tips Curation Training 115

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

Types 92

Types Social Media HootSuite How To 92

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). 1 Social Media Tool for Real Estate Grow. This company knows downsizing can be overwhelming and physically demanding for seniors, so they created an all-in-one service for them.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Keyhole.co

APRIL 3, 2024

Twitter, or X as it’s now known, is full of features designed to boost your marketing efforts. It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department. Give social a seat at the leadership table.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97