Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. to make sure it meets the brand’s standards and any applicable regulations.

Template 134

Template Templates Social Media Tips 134

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. .” Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations. Use Sprout’s AI-powered capabilities for: Business intelligence.

Team 86

Team Tools Marketing Hubspot 86

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 31, 2023

Effective writing prompts spark your creativity and help you write more thoughtfully, so you can better meet your goals. For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager.

Tools 93

Tools How To Sentiment Data 93

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. .

B2B 89

B2B Marketing Sentiment Influencer 89

agora pulse

JANUARY 3, 2020

Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan , versus the 85% that aren’t meeting their KPIs. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget? positive sentiment around the conversation.

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Twitter Tips Influencer Hashtag 129

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. These clues can narrow your results, help discern sentiment, and track changes over time. Social Media . Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 90

ROI Cost B2B Organization 90

Oktopost

JULY 22, 2021

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM can be a dedicated standalone platform, or it can be performed by using software tools that integrate with an existing CRM solution.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JUNE 26, 2023

Recent insights found that companies that score highly when it comes to employee engagement are significantly more profitable (around 20%, in fact). Luckily, at great companies, enthusiasm doesn’t need to be created or manufactured – it’s just there. What is social advocacy? What are they going to advocate with?

Social Media 62

Social Media How To Reputation Analytics 62

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Alternatively, if a full-time employee is not feasible within the budget, consider hiring a freelancer or agency to help meet the objectives.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Until digital literacy is more widespread, some marketers have to do a little extra work to meet their audience where they’re at. What’s on customers’ minds?

Marketing 138

Marketing Class Skills Trends 138

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 141

Strategy Metrics Hubspot Retail 141

Oktopost

MAY 12, 2024

These standards consider issues like copyrights, defamation, and customer data privacy, which are vital for safe social media usage. On top of that, companies will often have their own confidentiality rules that employees must adhere to. Source Why do Marketing Teams need a Social Media Governance Plan?

Company 62

Company Social Media Guidelines B2B 62

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high. (As Here, we share some essential tips and resources for effective enterprise social media management. Be prepared to manage a crisis.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 103

Team Hubspot Marketing SMS 103

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Hootsuite

FEBRUARY 12, 2020

If your company is open to dialogue, your company is easier to trust. If you have to choose between a company with support and another without, which would you pick? If your business is closed or social media manager will be away, you can create Away Messages. Build trust in your brand. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145

Sprout Social

JULY 30, 2019

In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals. These are generalized across social media channels. Now that you have a goal in mind, you can clearly identify which social media metrics to measure and a time frame in which to measure them.

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Metrics Social Media Analytics Report 106

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Razor Social

MAY 15, 2019

The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media. Brands typically tie influencer events to a product launch or some important company milestone. before meeting them at an event.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

NOVEMBER 21, 2023

The company is home to an iconic portfolio of seven kitchenware brands including Corelle, Pyrex, Instant Pot and more. Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. It’s what consumers expect What it takes to meet consumer expectations is changing.

Tips 92

Tips Collaboration Marketing Team 92

Sprout Social

JANUARY 11, 2023

Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. Example: sentiment). Goal: Track the customer journey across digital touchpoints (including social).

Template 121

Template Templates Social Media Brands 121

Sprout Social

DECEMBER 19, 2023

Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. In the early days of social media customer care , speed was the most critical performance metric. These are actionable steps to overcome the challenges and meet customers where they are.

How To 101

How To Survey Social Media Management Team 101

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 28, 2019

one to 10) or sentimentally (e.g., CSAT has become a nearly ubiquitous way to understand how customers feel about your brand, mainly because it’s clear, concise, and easy to administer, especially on social media. Customers are then asked to rate their satisfaction on a linear scale, either numerically (e.g., Request a Demo.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

SEPTEMBER 5, 2023

By using a social media management platform like Sprout, you can quickly gather and explore detailed data, and generate automated, presentation-ready reports. Reports like these make it easy to demonstrate how your social strategy translates to company goals. competitive intel).

Social Media 123

Social Media Social Media Management Team Collaboration 123

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy.

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Authentication Brands Team Issues 222

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

APRIL 24, 2023

These days, competitor research is a lot more complicated than walking out of your corner store and into the corner store at the other end of the street to see what deals they’re running, or renaming your business Platinum Star Taxis because the other big cab company in town just rebranded as Gold Star Taxis. Is it more? Is it more?

Analysis 62

Analysis Sentiment Statistics B2B 62

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. I wasn’t the person that came up with Steve, but when I heard the idea I knew it had legs because we could do so much more on social media.

Travel 91

Travel B2B Automotive Campaign 91

Hootsuite

MAY 17, 2021

For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal. Relevant: Make sure each social media KPI connects to the business’s larger goals. To set and monitor effective social media KPIs: 1. Are they still helping you meet company goals?

Social Media 145

Social Media HootSuite Metrics CPC 145