Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 115

Analytics Sentiment Analysis Patterns 115

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 76

Social Media Banking Brands Sentiment 76

Sprout Social

MAY 16, 2023

In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Business leaders also near-unanimously agree on the role social plays in their organization’s longevity, with 96% saying that businesses must continue to invest in social media to be successful.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 133

Sentiment Marketing Analysis Loyalty 133

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 125

Strategy Brands Content UGC 125

Sprout Social

FEBRUARY 1, 2021

Above all, 2020 reinforced how vital social media marketers are to an organization’s success. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Here’s how.

Sentiment 112

Sentiment How To Analysis Review 112

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Too busy to read?

Communities 95

Communities Company Social Media Case Study 95

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But the goal of the company is actually to sell alarm clocks.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 118

Social Media How To Collaboration Team 118

Oktopost

JANUARY 25, 2024

Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys. To execute targeted demand creation programs effectively, start with a well-defined buyer persona and a robust content plan that showcases your company’s unique perspective.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Brand advocacy.

Instagram 119

Instagram How To Loyalty Discount 119

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. To put it simply, brands can’t afford to cut back on social. The issue is that most teams want more funds to do what’s in their current plan.” “To This year, you’ll have to zoom out.

Social Media 114

Social Media Marketing Atlassian Team 114

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. While only one out of every odd private company has put aside the time and money to set up an online technique or presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. You can increase customer loyalty.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 67

Report Atlassian Brands Sentiment 67

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media Meme HootSuite Influencer 142

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Reading about experts’ experiences with social media campaigns can provide invaluable inspiration.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 122

Patterns Sentiment Analysis Proposal 122

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 126

How To Social Media Management Metrics Team 126

Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Business development (namely through automated social media). There are many automation channels that your company should take advantage of for automation purposes. The fact that it works.

B2B 118

B2B Strategy Marketing Social Media Management 118

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media?

Social Media 77

Social Media Policies Guidelines HootSuite 77

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically.

Metrics 167

Metrics Social Media Report Cost 167

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients.

Report 105

Report How To Analytics Social Media Management 105