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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A customer journey map is a visual representation of each point of interaction your customers have with your company. Generate marketing campaign ideas.

Examples 104
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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239
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Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182
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Establishing and protecting your brand’s reputation online

Sprout Social

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. Maintaining customer loyalty.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In the past, the benefits of word-of-mouth marketing were hard to measure.

UGC 63