Remove influence

Janet Fouts

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Fast Company Pulls a Fast One

Janet Fouts

Fast Company has been a darling of the geek set since it first launched. The magazine is full of the coolest gadgets, the hippest companies and really good information and the website is a vibrant community. So what went wrong with the “Influence Project&# ? The more people who click your link the more influence you have.

Company 126
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An interview with @BrennerMichael, author of #MeanPeopleSuck on #MindfulSocial

Janet Fouts

This helps us, our brand, the company we work for, our customers and the world too. Michael Brenner has been recognized as a Forbes top CMO influencer , a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine. How awesome is that? About Michael.

LinkedIn 103
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready. They text instead of using voicemail or email.

Marketing 145
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Advertising Is Not Content Marketing

Janet Fouts

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. That hurts the credibility of the influencer as well as the brand. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

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Community management and content creation

Janet Fouts

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I work with many mid-size companies who don’t have the luxury of hiring a person for every position.

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Social Networking to Advance Your Career

Janet Fouts

Emulate the people working in the areas you want to be in, both so you fit into the culture and so it is easier to get to know the influencers there and learn from them . You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Everyone on the panel uses Twitter regularly.

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Content Marketing and Social Business

Janet Fouts

You write about the passion that makes your company great. Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. Where do we get content?

Content 145