Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). On the social media side of things, Sesame Street is a company that I truly admire. Last week I attended an off-site meeting for work. When it came to me, I blurted out Sesame Street. While it could have been.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

MAY 14, 2013

Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. Making groups to take down and belittle folks who do social media wrong is bullying by another name. We use #fail and worst case study ever in our messaging.

Social Media 44

Social Media Case Study Small Business Training 44

Jeff Esposito

JULY 23, 2012

Another group that can fall into the ostrich trap are support pros. Well, customers want to do that now, and pretty soon they will start to demand it from your company if they haven’t already. You see, you are not alone and the same mentality is going on in companies of all shapes and sizes across the globe.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

MAY 2, 2011

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. US companies average 5.3 36% of companies maintain blogs globally.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

AUGUST 3, 2012

If your company has different groups of fans with separate messaging needs, you are in luck. Pfizer Invites You to Rim a Dog – sometimes I wonder what the hell companies are thinking sometimes… unfortunately Pfizer is this week’s company that has failed in such a bad way… how did they NOT know that this could have bad implications.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

OCTOBER 22, 2012

When I started working on a plan for adding a group to work on social support, I did a lot of research. You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company. This included talking to friends, reading blogs and reading white papers. Below is my full review.

Review 37

Review Video Team Groups 37

Jeff Esposito

FEBRUARY 6, 2013

This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. It is also a great way to add some personality to your company and is a great medium to utilize for a monthly tip or demonstration. The network also boasts a great tool called Hangouts.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

OCTOBER 13, 2011

70% of Companies Ignore Customer Complaints on Twitter – These are some interesting stats pulled together by Jay Baer. The reason I see this as is that social is just not profitable for many companies and the group of folks complaining will barely give their brand a paper cut.

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Leading Role.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

SEPTEMBER 24, 2010

The whole thing has been eye opening as I never realized how many grown men still shower with gym shorts on in a group shower – kind of odd to me. How to Respond to Comments on Your Company Blog – Shannon Paul has one very official blog and this article shows why. How was all of your week? How many of these were you aware of?

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

DECEMBER 15, 2010

Unless you are the head of your firm, your job as a PR pro is to make your company or client look good. If you want to build something up that is Brand U, do it 5-9 not on the company dime. I predict that we’ll see more companies cracking down on this kind of self-promotional behavior.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

MAY 6, 2011

If you are managing an account or strategy for a company across many platforms, you should look at doing an audit every now and then. No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption. What say you?

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

MAY 16, 2011

More often than not, social media within companies both large and small is run by a designated team or person. Many of these teams took on the role in their companies because they were passionate and interested in the space and are very territorial over what was once a pet project. And you know what, silos suck.

Education 44

Education Team Social Media Project 44

Jeff Esposito

NOVEMBER 14, 2011

Both of these groups are wrong. The one thing that I think shows promise is that companies of all sizes can cater a content experience to users by segment by using the Circles functionality. In case you haven’t heard, Google has launched a new network for its users, Google+.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

JUNE 8, 2011

So after piloting with a few select internal partners, be ready for more groups to come to you asking how they can get on the social gravy train. To reinforce your program internally, celebrate the small wins and demonstrate how they all add up to a larger win for the company.

Social Media 45

Social Media Construction Training Meeting 45

Jeff Esposito

AUGUST 16, 2010

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer.

Issues 34

Issues Policies Reputation Insurance 34