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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. As you can likely imagine, monitoring the entire internet is no easy task. The result?

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn.

Vocus 184
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. In addition, WordPress’ sister offerings, BBpress and Buddypress offer message board and social network features as well that all integrate well with each other.

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Visibility is More About Social Than Search

Proactive Report

If you’re able to woo them with your message or pitch, they’ll spend an inordinate amount of their own sweat-equity promoting their own content across their own social media platforms and profiles — including cross-posting onto LinkedIn, Medium, and other aggregator sites like Business2Community, Google News, and Yahoo! It’s worth it!

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202
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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133