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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Fashion 178
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Post engagement rate declines as the number of Facebook followers a company has increases. Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). LinkedIn Facts and Stats.

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LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Hootsuite

Your LinkedIn page and profile is your online billboard. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. And yes, many people still commit these LinkedIn offences. But not you.

LinkedIn 110
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Companies Embrace Social Media

Mindjumpers

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

Company 171
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 254
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 252
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.