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APOSDLE learn@work - Triple-I

Buzz Marketing for Technology

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications. The APOSDLE project is organizing a German industry session at this event in Stuttgart. Publications.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. Here are some of the cool fellow partner products and services we learned more about in August: Metadata. Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Integrations with such platforms as Metadata and Adroll. Event based triggers. What does this have to do with marketing automation software? Can you guess which is which?

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Here’s what you need to know about the Google+ shut down

Sprout Social

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. Since this bug was affecting the platform’s Application Programming Interface (API) and some of its users, the company decided to expedite the shutdown. What this means for you: Next steps to take.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Help companies participate in existing social networks, and build relationships on their turf.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Privacy cuts both ways.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Has your watch time been consistent since you published the video, or are there spikes you can correlate to specific events? The one thing Google and YouTube have in common in addition to a parent company, is that they’re all about search and traffic. Click See More to have a look at how this figure changes over time. Google Analytics.

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