Buzzwords Decoded: 32 Social Media Marketing Terms Explained
Ignite Social Media
JANUARY 8, 2024
What does CPA mean? CPA means Cost Per Acquisition. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale. The lower the CPA, the more viable the business is generally. It might be based on industry averages or another campaign run by the brand.
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