Buzzwords Decoded: 32 Social Media Marketing Terms Explained
Ignite Social Media
JANUARY 8, 2024
What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” It might be based on industry averages or another campaign run by the brand. What does CTA mean?
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