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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. A Downright Scary WTF?

CoTweet 166
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Emailvision Acquires Social Media Marketing Company ObjectiveMarketer

Stay N' Alive

I’m always giddy to report on people I know whose companies have been acquired. Amita Paul’s ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively.

Company 75
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article thumbnail

Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. A Downright Scary WTF?

Facebook 134
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Emailvision Acquires Social Media Marketing Company ObjectiveMarketer

Stay N' Alive

I'm always giddy to report on people I know whose companies have been acquired. Amita Paul's ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively.

Company 53
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Email - the Silent E

Social Media Marketing

Mashable recently let us know that Facebook is giving users the option get get app notifications in email. Facebook clearly wants to move away from an app-to-user arrangement to a direct-mail-to-user arrangement. That's good news: social network users' attention is on their inboxes at almost twice the rate of non-connected emailers.

CoTweet 150
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It's Not Me. It's You

Twist Image

Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. "Virtually tying overposting as a top reason for unliking a brand on Facebook is having an overcrowded wall (43%, more than one answer permitted). In addition, 51% say they rarely or never visit a brand once they have liked it.

CoTweet 109
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Why Looking in the Mirror Make an Ass Out of U and Me

Convince & Convert

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 116