Twist Image

FEBRUARY 12, 2011

Other leading reasons include content becoming boring and/or repetitive (38%), and only liking a company to take advantage of a one-time offer (26%)." "Report data show that a consumer's decision to 'unlike' a company has surprisingly little impact on the perceived likelihood that they will buy from that company in the future.

CoTweet 109

CoTweet CoTweet Report Buy 109

Convince & Convert

FEBRUARY 17, 2011

And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked&# by that consumer – not to mention updates from friends and family. With McDonald’s.

Compete 132

Compete CoTweet CoTweet Small Business 132

Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Jon [link] Reply Tamar Weinberg January 12, 2010 at 10:53 am Jean-Hughes, I definitely need to try CoTweet.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

DECEMBER 27, 2011

New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook.

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

Types 161

Types Training CoTweet CoTweet 161

Convince & Convert

NOVEMBER 10, 2010

This commitment by Twitter to ad relevancy should alleviate some of the inevitable blowback from users about the company “selling out&# to advertisers. 80% of the companies that tried Promoted Tweets did make a second buy. Early reports on Twitter’s ad model are glowing. “80% Paying for Followers?

Advertising 117

Advertising Twitter CoTweet CoTweet 117

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

Types 137

Types Training Twitter CoTweet 137

Convince & Convert

DECEMBER 29, 2010

A terrific, relevant guest post from my friend Katie Van Domelan (now the client services manager at Cotweet – one of my clients). 11 Mind-Blowing Reasons Your Company Needs Facebook. Social Media Monitoring Tools – How To Pick The Right One. She nailed it. Another one that appeared first on Social Media Examiner.

Social Media 127

Social Media CoTweet CoTweet Statistics 127

Janet Fouts

FEBRUARY 16, 2012

Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach. Give them the tools to work smarter. Send a daily or weekly update on progress and the impact they are having (atta boy!).

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

CoTweet 63

CoTweet CoTweet Twitter Applications 63

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

Products 45

Products Foursquare CoTweet CoTweet 45

Koka Sexton

JANUARY 5, 2010

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future. The momentum rolling into 2010 is looking really good for us.

Software 58

Software Groups Groups WordPress 58

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

Products 40

Products Foursquare CoTweet CoTweet 40

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

CoTweet 49

CoTweet CoTweet Twitter Applications 49

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

DECEMBER 18, 2008

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world. Is your company using Twitter?

Twitter 45

Twitter API Foursquare CoTweet 45

Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. As a person looking for work, you need to track down the HR or hiring manager on your own to make initial contact.

LinkedIn 49

LinkedIn Foursquare CoTweet CoTweet 49

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. So where do you start? For that question, articulate what you want to accomplish. Subscriptions. Size matters.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Koka Sexton

AUGUST 6, 2010

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.

Foursquare 45

Foursquare CoTweet CoTweet WordPress 45

Koka Sexton

OCTOBER 8, 2008

. “Jason comes to Acronis with a track record of growing software companies, public and private, and leading them to deliver great products to customers and great value to investors,&# said Ilya Zubarev, a member of the Acronis board of directors. a virtualization company that was acquired by IBM in 2005. and Apptix Inc.,

Foursquare 40

Foursquare CoTweet CoTweet Software 40

Koka Sexton

MAY 28, 2010

I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. As a person looking for work, you need to track down the HR or hiring manager on your own to make initial contact.

LinkedIn 40

LinkedIn Foursquare CoTweet CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare CoTweet CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare CoTweet CoTweet 40

Koka Sexton

AUGUST 6, 2010

It made sense, a majority of the company was based in Mass. At that point I had been in long enough not to have my feelings hurt, when you work for growing companies they have to make financial decisions that tend to lay-offs versus other measures. So this leaves me on hunt for another great company to be a part of.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

FEBRUARY 19, 2009

Software companies devote a lot of time to identify software defects before the products are shipped to customers. This process used to be run manually and some companies still do it this way, but there are tools available that can run what is called a Dynamic Test that can automate the process. or testing lab. Leave a comment!

Software 40

Software Foursquare CoTweet CoTweet 40

Koka Sexton

MAY 31, 2010

It’s a far cry from my current position of managing business development for a software company. I was remembering the hard times of playing GI-Joe in the desert and the brave souls I served with. Now I sit at a desk 9-10 hours a day on the phone or answering emails.

Foursquare 49

Foursquare CoTweet CoTweet WordPress 49

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. Leave a comment!

CoTweet 40

CoTweet CoTweet Foursquare Template 40

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. Leave a comment!

CoTweet 40

CoTweet CoTweet Foursquare Template 40

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

MAY 28, 2010

I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

JANUARY 13, 2009

Between online storage, email, web servers and my pictures, I use different companies for different things. I have lost my interest in Yahoo though I do follow their company information like the new CEO Carol Bartz. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS I I caught myself thinking about what services I use online.

Yahoo 40

Yahoo Flickr Foursquare CoTweet 40