Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

SEPTEMBER 12, 2023

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. For a stunning and profitable social media presence, start your free trial today!

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Boss Tip.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Boss Tip.

ROI 108

ROI CPC eBook URL 108

Oktopost

APRIL 10, 2019

Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned.

Conversation 99

Conversation Social Media ROI B2B 99

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But the goal of the company is actually to sell alarm clocks. But be careful. Is your bounce rate low?

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 127

Marketing How To Sample Samples 127

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Enter the Influenced Opportunity Report.

Influencer 62

Influencer Report B2B ROI 62

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Buffer Social

NOVEMBER 20, 2016

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

ROI 96

ROI Social Media How To Authentication 96

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Mindjumpers

JANUARY 11, 2012

This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics Report Social Media Google 137

Keyhole.co

OCTOBER 20, 2022

Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. For example, if Company A posted on Facebook to their 10,000 fans and received: 200 likes 100 comments 50 shares. And there you go!

Engagement 105

Engagement Metrics ROI Comparison 105

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. 7 Essentials for Paid Media Plans 1. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What should you look for in a good social media collaboration tool? Your social media tool should not only generate reports but also allow you to share analytics with your team.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

MAY 23, 2023

Empowering individuals to create strong content – whether it’s your entire workforce, or just your marketing team – is a great way to boost engagement with core issues within the company, and boost collaboration. But social conversations and trends occur in cycles.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 93

ROI Cost B2B Organization 93

Social Media Strategies Summit

FEBRUARY 18, 2021

This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. And, there’s a lot more!

Trends 193

Trends Social Media Authentication Instagram 193

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Your ROI is unsatisfactory.

Influencer 116

Influencer Social Media ROI Social Media Management 116