Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. Time: 2pm et .

Content 162

Content Training How To ROI 162

Hootsuite

MARCH 29, 2021

The temptation to use social channels to push links and drive traffic is real. Click-through rates and conversions may be easier to tie to return on investment (ROI), but community engagement has value, too—even if it’s harder to quantify. Posts that speak to your community build brand loyalty and promote general good vibes.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Pam Moore

AUGUST 16, 2018

Yet do you wonder why your ROI (return on investment) is close to zero and you have no yummy frosting to lick? Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. The truth is the ROI comes in the hard work.

Social Media 132

Social Media Training ROI Meme 132

Pam Moore

MARCH 31, 2017

Do you have social media problems? . Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Master and stay updated on all of the top social networks, technology and industry changes that matter most to your business!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. How to increase ROI on every piece of content and social media post you write and design.

Training 158

Training Marketing Small Business ROI 158

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Power Tip: Finding and partnering with the right influencers will deliver a high return for marketers who take the time to do the research and invest in relationships with influencers for the long term.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Pam Moore

AUGUST 16, 2018

Yet do you wonder why your ROI (return on investment) is close to zero and you have no yummy frosting to lick? Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. The truth is the ROI comes in the hard work.

Social Media 60

Social Media Training ROI Meme 60

Pam Moore

JUNE 24, 2020

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. Social media takes your biggest asset which is time. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Smart social media marketers know they must… .

Social Media 113

Social Media ROI How To Marketing 113

Sprout Social

JANUARY 2, 2019

Consider why your business has a social presence and the business goals you hope to achieve through social media. Understanding these goals and metrics will set you up for an actionable, measurable ROI. The organic content you share on social has a tremendous impact on SEO and the community-building process around your network.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life!

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

OCTOBER 1, 2017

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. An audience first marketing strategy you invest in researching, understanding, segmenting, and targeting your audience before you do anything else.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Sprout Social

APRIL 15, 2019

After all, Facebook boasts the largest user-base of any social network and one of the most engaged. Based on best practices and what we’ve found based on our own research , here are some key creative tips for your Facebook advertising strategy. But before you write off Facebook as a lost cause, think again.

Advertising 109

Advertising Strategy Facebook How To 109

Pam Moore

AUGUST 2, 2017

Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way! Need us to help train your team?

Facebook 165

Facebook Marketing Training Eventful 165

Pam Moore

DECEMBER 7, 2018

Did you know… 90% of companies use social media for brand awareness. billion social media users worldwide. organizations that engage in social selling get 119% better ROI. You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands. there are 3.2 there are 4.68

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Did you know… 90% of companies use social media for brand awareness. billion social media users worldwide. organizations that engage in social selling get 119% better ROI. You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands. there are 3.2 there are 4.68

Strategy 60

Strategy Marketing Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Did you know… 90% of companies use social media for brand awareness. billion social media users worldwide. organizations that engage in social selling get 119% better ROI. You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands. there are 3.2 there are 4.68

Strategy 60

Strategy Brands Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Did you know… 90% of companies use social media for brand awareness. billion social media users worldwide. organizations that engage in social selling get 119% better ROI. You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands. there are 3.2 there are 4.68

Strategy 60

Strategy Brands Instagram ROI 60

Pam Moore

DECEMBER 7, 2018

Did you know… 90% of companies use social media for brand awareness. billion social media users worldwide. organizations that engage in social selling get 119% better ROI. You do not have to be lost in the social sea of status quo, yelling and spamming marketers and brands. there are 3.2 there are 4.68

Strategy 60

Strategy Instagram ROI Brands 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

The Marketing Blog

AUGUST 3, 2010

On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Pam Moore

SEPTEMBER 7, 2020

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

eBook 78

eBook Social Media Template Templates 78

Pam Moore

APRIL 24, 2017

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly.

Influencer 167

Influencer Industry Content How To 167

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. How’s that for eating your own dog food?

Social Media 126

Social Media Case Study Strategy Study 126

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Social Media: Generic Strategy: 50 Ways to Use Social Media : Jeremiah Owyang shows how you can apply social media to some standard social computing objectives.

SEO 162

SEO Social Media Marketing Reputation 162

Sprout Social

JULY 10, 2019

From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Many brands struggle to grow or adopt Instagram as part of their social strategy and we totally understand why. That said, your ROI from Instagram really boils down to your goals.

Instagram 109

Instagram Strategy How To Marketing 109