Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news).

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Engaging effectively to build relationships and communities of interest. We’ve reached a critical point in the evolution of social media as a business tool.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Decline of community management (in some areas). Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Twitter Guidelines. Communication (Blogging) Policy. A Twitter Code of Conduct. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech. Harvard Law School.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

SEPTEMBER 7, 2010

This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not. Would you be better served via mass reach, existing niche communities or your own hosted site? At this stage of the game, they’re akin to “ 2.6

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

AUGUST 12, 2010

Think of your own Twitter stream. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. Some utilize their agency as a partner; while others utilize their agency as a tool. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). Use social media as a conduit and a connector.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

DECEMBER 31, 2011

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. Increased search focus.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. This has implications for several functions within companies: Sales. Public relations. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. When you ask a question on Twitter, respond to people who reply. However, that’s not the way that many people have been taught to think. That approach is ineffective in social media.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. Twitter was new. When social media first emerged, I found it absolutely compelling. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Social media lets you identify, create and tap into communities of like-minded people. Social media tools don’t just let you flip a switch and reach thousands or millions of people. However, this doesn’t happen organically overnight.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. Twitter was new. When social media first emerged, I found it absolutely compelling. I loved the idea that this two-way technology could help to narrow the gap between companies and their customers.

Team 34

Team Social Media Training Foursquare 34